Digital Marketing Executive

4 weeks ago

Lahore, Punjab, Pakistan Borneo Impex Full time

Job Title: Digital Marketing Executive (International Markets – USA & Europe)

Company: Borneo Impex

Location: DHA Phase 6

Job Type: Full-Time

About Us:

Borneo Impex is a manufacturer and exporter of premium leather and textile products. We specialize in high-quality fashion and biker leather jackets, gloves, caps, trench coats, casual and formal shirts, cargo pants, and more. Our goal is to expand internationally, primarily in the USA and Europe.

Job Overview:

We are looking for a Digital Marketing Specialist with expertise in international advertising, particularly in the USA and Europe. The ideal candidate will have a deep understanding of online ad campaigns, SEO, graphic design, and lead generation strategies to help us attract global clients (B2B & B2C).

Key Responsibilities:

  • Plan, create, and manage international paid ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, etc.).
  • Optimize SEO and content marketing strategies to enhance visibility in the USA & European markets.
  • Conduct market research to identify potential clients, competitors, and trends.
  • Manage LinkedIn, Meta (Facebook & Instagram), and Google Ads for lead generation.
  • Design professional graphics using Canva, Photoshop, or Illustrator for social media, ads, and marketing materials.
  • Analyze campaign performance and implement data-driven improvements.
  • Collaborate with the design and content team to create high-quality ads and marketing materials.
  • Track and report KPIs to measure campaign success.

Requirements:

  • Proven experience in digital marketing and international ad campaigns.
  • Expertise in paid advertising (Google Ads, Facebook Ads, LinkedIn Ads).
  • Strong knowledge of SEO, social media marketing, and lead generation.
  • Proficiency in Canva and graphic design.
  • Experience in targeting B2B and B2C clients in the USA and Europe.
  • Excellent analytical skills to track ad performance and optimize ROI.
  • Ability to work independently and meet deadlines.

Preferred Qualifications:

  • Experience in the fashion, leather, or textile industry is a plus.
  • Knowledge of email marketing & CRM tools.
  • Certifications in Google Ads, Meta Ads, or LinkedIn Advertising are a bonus.

Seniority Level: Entry level

Employment Type: Full-time

Job Function: Marketing and Sales

Industries: Leather Product Manufacturing

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