Digital Marketing Executive

2 weeks ago

Lahore, Punjab, Pakistan Grand Al-fateh Hotel Full time
  • Develop, execute, and manage digital marketing campaigns across various platforms, including social media, email marketing, SEO, SEM, and content marketing.
  • Monitor and analyze the performance of digital marketing efforts using tools such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
  • Create engaging content for social media channels, the hotel website, blogs, and other digital platforms to attract and retain guests.
  • Optimize the hotel's website content and landing pages for SEO to improve search rankings and drive traffic.
  • Collaborate with the creative team to produce high-quality digital marketing materials, such as promotional videos, graphics, and written content.
  • Stay updated on the latest trends in digital marketing and hospitality to propose innovative strategies to enhance guest engagement and online visibility.
  • Manage and grow the hotel's social media accounts, engage with followers, and respond to inquiries and reviews.
  • Conduct market research and competitor analysis to identify opportunities for growth and improvement.
  • Track and report on key performance metrics to assess the effectiveness of digital marketing strategies.
Job Specification

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proven experience in digital marketing, particularly in the hospitality industry.
  • Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager).
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent written and verbal communication skills.
  • Creative mindset with attention to detail.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Knowledge of current digital marketing trends and best practices.
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