Digital Marketing Specialist

1 day ago

Lahore, Punjab, Pakistan Human Nexus Full time
  • This role sits within the Marketing team and reports directly to the Digital Marketing Manager or Head of Marketing.
Department and Reporting Lines
  • This role sits within the Marketing team and reports directly to the Digital Marketing Manager or Head of Marketing.
Position Overview

The PPC Marketing Specialist will design, implement, and optimise paid-search and paid-social campaigns across all major platforms, with a primary focus on Google Ads. This professional brings deep expertise in PPC platforms, holds current Google Ads certifications, and excels at translating data into actionable insights. Exceptional interpersonal and communication skills are essential for collaborating with internal stakeholders and managing client relationships.

Key Responsibilities

●Plan, develop, and execute PPC strategies aligned with business objectives, target audiences, and budget parameters.

●Conduct comprehensive keyword research and competitor analysis to inform bid strategies and ad group structures.

●Create, review, and optimise ad copy, extensions, and creatives for Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and display networks.

●Monitor campaign performance: track KPIs (CTR, CPC, CPA, ROAS), perform A/B tests, and refine campaigns to maximise ROI.

●Manage campaign budgets and bid strategies, ensuring spend aligns with forecasts and profit targets.

●Generate and present detailed performance reports, insights, and recommendations to stakeholders on a weekly and monthly basis.

●Stay current with platform updates, industry trends, and emerging PPC technologies to maintain competitive advantage.

Key Skills and Attributes

●Proven expertise in Google Ads, evidenced by active Google Ads Search and Display certifications.

●Strong proficiency with additional PPC platforms (e.g., Facebook Ads Manager, Microsoft Advertising).

●Analytical mindset with advanced skills in interpreting campaign data and using tools like Google Analytics, Data Studio, or SuperMetrics.

●Excellent verbal and written communication; adept at explaining complex digital metrics to non-technical audiences.

●High attention to detail in campaign setup, tracking implementation, and data validation.

●Collaborative approach with the ability to build rapport across cross-functional teams and external partners.

Qualifications and Experience

●Bachelor's degree in Marketing, Advertising, Communications, or a related field (preferred).

●Minimum of three years' hands-on experience managing PPC campaigns for B2B and/or B2C clients.

●Google Ads certifications (Search, Display, Video) are mandatory; additional platform certifications highly regarded.

●Demonstrated track record of driving measurable growth in traffic, leads, or revenue through paid channels.

●Familiarity with marketing automation, CRM integration, and tag management for campaign tracking.

Perks & Benefits
  • Market-Leading Compensation Package
  • Global Exposure & Strategic Impact
  • Fast-Paced & Dynamic Environment
  • Career Growth & Leadership Opportunities
  • Collaborative & High-Performing Team
  • Cutting-Edge Tools & Resources
  • Autonomy with Accountability
  • Learning & Development Support

If you are a self-starter who thrives on the intellectual challenge of M&A and possesses the advanced modeling skills to match your ambition, we invite you to apply.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesProfessional Services

Referrals increase your chances of interviewing at Human Nexus by 2x

Sign in to set job alerts for "Digital Marketing Specialist" roles.HubSpot Marketing Operations Coordinator

Lahore, Punjab, Pakistan $200.00-$300.00 11 hours ago

Marketing Manager (Onsite, Lahore, Remittance Salary)Performance Marketing Manager (Search Engine Marketing)App Store Optimization (ASO) Specialist / Digital Marketing ManagerBusiness Development Executive – Digital MarketingInternational Sales Associate | Digital Marketing | Cold Calling

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

  • Digital Marketing Manager

    2 weeks ago

    Lahore, Punjab, Pakistan Resegments - Digital Marketing Agency Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Resegments - Digital Marketing Agency10+ Years | AI Powered Digital Marketer | Brands Growth Hacker | BTL Strategist | Marketing AutomationWe're looking for a Senior Digital Marketing Manager with 6+ years of digital marketing experience to own and execute our...

  • Digital Marketing Manager

    2 weeks ago

    Lahore, Punjab, Pakistan Resegments - Digital Marketing Agency Full time

    Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Resegments - Digital Marketing Agency10+ Years | AI Powered Digital Marketer | Brands Growth Hacker | BTL Strategist | Marketing AutomationWe're looking for a Senior Digital Marketing Manager with 6+ years of digital marketing experience to own and execute our...

  • Digital Marketing Specialist

    2 weeks ago

    Lahore, Punjab, Pakistan beBeeDigitalMarketing Full time 900,000 - 1,200,000

    Job Title: Digital Marketing SpecialistWe are seeking an experienced Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies that drive business growth and revenue.

  • Performance Marketing Specialist

    1 week ago

    Lahore, Punjab, Pakistan orca digital Full time

    orca digital is looking for a Performance Marketing Specialist (Onsite) to drive performance marketing campaigns across Google, Meta, LinkedIn, Pinterest, and other platforms. If you have a data-driven mindset, love optimizing ads, and are passionate about digital growth, we want you on our teamPlan, execute, and optimize paid media campaigns (Google Ads,...

  • Sales And Marketing Specialist

    3 weeks ago

    Lahore, Punjab, Pakistan VISIBLE MARKETING SOLUTION Full time

    Direct message the job poster from VISIBLE MARKETING SOLUTIONWordPress developer | Leads generation | PSD To WordPress | Digital Marketing| SEOLocation: Remote | Full-TimeExperience Level: Mid to SeniorAre you a driven and dynamic Sales & Marketing Specialist with a passion for closing deals and helping businesses grow online? We're looking for someone who...

  • Digital Marketing Specialist

    2 weeks ago

    Lahore, Punjab, Pakistan Vision Telecom (Pvt) Ltd Full time

    1 day ago Be among the first 25 applicantsDirect message the job poster from Vision Telecom (Pvt) LtdGoogle & Meta Certified Digital Marketing Expert @ Vision Telecom. | Let's ConnectCompany DescriptionVision Telecom is Pakistan's leading licensed IT & Telecommunication Services provider and System Integrator with extensive experience in designing and...

  • Digital Marketing Specialist

    2 weeks ago

    Lahore, Punjab, Pakistan beBee Careers Full time

    Work with us as a detail-oriented Digital Marketing Specialist, assisting in digital marketing tasks and delivering high-quality results.SalaryThe salary for this position is not specified.Job DescriptionWe are seeking a highly skilled Digital Marketing Specialist to assist in various digital marketing tasks. The ideal candidate should be able to carefully...

  • Digital Marketing Specialist

    1 week ago

    Lahore, Punjab, Pakistan CodeFulcrum Full time

    Join to apply for the Digital Marketing Specialist role at CodeFulcrumJoin to apply for the Digital Marketing Specialist role at CodeFulcrumDirect message the job poster from CodeFulcrumHead of HR @ CodeFulcrum | ACMA, Employer Branding, HR policies, Technical Recruitment, Payroll, Employee Engagement, Employee benefits, HR…We're looking for an...

  • Digital Marketing Specialist

    4 weeks ago

    Lahore, Punjab, Pakistan Hoopoe Communication Full time

    2 days ago Be among the first 25 applicantsDirect message the job poster from Hoopoe CommunicationHoopoe Communication is a dynamic marketing agency focused on delivering innovative strategies and impactful solutions. We specialize in enhancing brand visibility and engagement through creative, data-driven campaigns tailored to meet the unique needs of our...

  • Digital Marketing Specialist

    3 days ago

    Lahore, Punjab, Pakistan beBee Careers Full time 800,000 - 1,200,000

    Job Title: Digital Marketing SpecialistWe are looking for a highly skilled Digital Marketing Specialist to join our team. This is an excellent opportunity for individuals who want to leverage their marketing skills and expertise to drive business growth.Key Responsibilities:Develop and implement effective digital marketing strategies to increase brand...