Digital Marketing Manager

Job Information

Division: Online

Age Bracket: 30-36 years

Position Available: 1

Shift Schedule: Mon-Sat 9:00 AM-6:00 PM

Area: Block 9, Clifton

Chapal is an emerging yet globally-recognized company providing a reliable platform to deploy cloud infrastructure using high-end and purpose-built data centres. Probably having the fastest cloud platform across the world, the rapidly-growing startups and large enterprises trust Chapal to run their databases and applications with minimum latency in order to become faster, more innovative and agile. With us, the clients get to discover and break the boundaries of scalability, performance and reliability. Our platform is ideal for high-end traffic platforms where availability is critical. In short, we build custom solutions that match the unique needs of our clients. As our client base is rapidly growing and covers every industry, Chapal is becoming one of the leading cloud service providers operating from Pakistan.

Role Overview
The Digital Marketing Manager will be responsible for all aspects of marketing operations. This role's central goal will be focused towards the company's influence while increasing brand loyalty, awareness, and lead generation. He/She will devise, execute, inspect, and monitor digital marketing campaigns across all digital networks. Ideally, the candidate will use his/her qualifications, experience, and skills for social media management, art direction, and other aspects of marketing. To explain further, this role drives innovative approaches and techniques to optimise the effectiveness of marketing campaigns. The Digital Marketer will utilize customer intent data from internal and external sources to effectively nurture leads at the top, middle, and bottom of the marketing funnel.

Job Responsibilities

1. Identify intent signal sources to consolidate intent data for optimised audience segmentation.
2. Develop and execute enriched marketing campaigns that evangelise leads and move them toward consideration and decision-making phase.
3. Set up email marketing automation using tools such as Mailchimp.
4. Identify retargeting lists for Display Advertising and paid social media.
5. Execute and monitor retargeting ad campaigns and dynamic website experiences.
6. Provide performance reporting KPIs on a weekly, monthly, and quarterly basis.
7. Analyse and improvise post-campaign results and execute refinements.
8. Manage and optimise digital marketing campaigns across multiple channels, including search SEO, pay-per-click (PPC) advertising, social media marketing, and email marketing.
9. Review and manage digital marketing content, including blog posts, articles, infographics, and social media posts.
10. Work with other marketing team members to develop and implement a cohesive digital marketing plan.
11. Stay up-to-date on the latest digital marketing trends and best practices.
12. Measure performance of the campaigns through web analytics tools and measure ROI.
13. Provide inventive design for content marketing.
14. Ensure that brand message is consistent.
15. Analyse digital data to draw key recommendations around website optimisation.

Job Requirements

1. Bachelor's degree in Business Administration/Marketing or equivalent degree in the relevant field.
2. Minimum of 5+ years of experience as a Digital Marketing Lead or Digital Marketer.
3. Experience with marketing automation and CRM platforms.
4. Experience in creating forms and landing pages.
5. Experience in using Google Analytics and other tracking tools to monitor and optimise marketing efforts.
6. Must be familiar with SEO and YouTube campaigns/able to execute Google Ads, Facebook, and Instagram campaigns.
7. Must be tech-savvy.
8. Devoted leadership skills.
9. Excellent management skills.
10. Highly organizational and creative.
11. Excellent communication skills and ability to collaborate with cross-functional teams.
12. Detail-oriented and able to work independently in a fast-paced environment.
13. Ability to think strategically and make data-driven decisions.
14. Proficiency in English Language.