Digital Marketing Manager

2 weeks ago

Karachi, Sindh, Pakistan EMagnet Full time

Bachelors or Masters in Marketing from a top-tier university.

eMagnet is currently hiring a Digital Marketing Manager for a brand in the United States. The individual will be responsible for managing all digital marketing campaigns and ensuring that the brand's online presence, promotions, and projects are meeting brand standards to market products and services successfully.

The responsibilities will include:
  1. Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media, and display advertising campaigns, in line with brand plans and business priorities.
  2. Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.
  3. Reviewing and optimizing the design and content of all online assets including the brand's website and social media pages.
  4. Planning and controlling the digital marketing budget by allocating budgets to different channels.
  5. Using A/B testing to optimize digital marketing performance.
  6. Analyzing the results and effectiveness of campaigns to deliver actionable insights with recommendations and generating monthly reports on the digital marketing portfolio.
  7. Working on Search Engine Ranking and conversion rate optimization.
  8. Regularly monitoring user analytics and using these insights to drive strategies to secure sales and improve customer experience.
  9. Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.

The candidate must have at least 2 years of prior experience in a similar role with good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation, and digital marketing analytics tools such as Google Analytics and Tableau.

The individual is expected to have excellent written and verbal communication skills, along with being a creative thinker and problem solver.

Job Specification
  1. Creative
  2. Developing and handling a brand
  3. Excellent writing and communication skills

Information Technology and Services - Karachi, Pakistan

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