Marketing and Communications Manager

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The candidate is responsible for creating, managing and executing integrated external and internal communications initiatives and activities to help generate positive coverage and visibility that strengthens the corporate brand and reputation among key stakeholders. These initiatives/activities include advertising, content development and social media management.

This position requires strong writing skills, sound professional judgment and discretion, outstanding relationship management and the ability to multi-task and manage multiple projects simultaneously. The ideal candidate is creative and collaborative and will be a solutions-oriented self-starter with the desire to grow.

DUTIES AND RESPONSIBILTIES:

• Develop/ update and implement a comprehensive communication strategy aligned with the organization's vision and goals.
• Monitor and evaluate the effectiveness of communication initiatives, refining strategies as needed.
• Align communication activities with fundraising, advocacy, and programmatic goals.

2. Team Management

• Lead, mentor, and manage a communications team, fostering a culture of collaboration and innovation.
• Develop professional growth plans and provide ongoing feedback to team members.
• Conduct regular team check-ins as per KPIs and work Plan to monitor progress, address challenges, and foster collaboration.
• Facilitate annual performance appraisals, including goal setting and evaluation for team members.
• Conduct regular one-o one with program and functional lead.

3. Content Creation

• Craft compelling narratives that highlight the organization's impact and resonate with diverse audiences.
• Ensure the development of high-quality content for reports, press releases, articles, blogs, social media posts, newsletters, and other materials.
• Oversee the design and production of communication materials (e.g., brochures, videos, infographics).
• Maintain consistency in branding and messaging across all communication channels.
• Oversee the organization's digital presence, including website, social media platforms, and email campaigns.
• Develop and execute digital marketing strategies to increase engagement and visibility.
• Monitor analytics to measure success and inform decision-making and refine strategies to optimize results.

5. Media Relations

• Build and maintain strong relationships with journalists, editors, and media outlets.
• Draft and distribute press releases, media advisories, and op-eds to secure coverage.
• Serve as the organization's spokesperson when required.

6. Stakeholder Engagement

• Collaborate with internal and external stakeholders to align messaging and support key initiatives.
• Act as the primary point of contact for partners, donors, and community representatives on communication matters.
• Track the effectiveness of stakeholder engagement initiatives using tracker sheet, and regularly newsletters and updates send to stakeholders.

7. Event Support

• Provide communication support for events, including planning, promotion, and on-site coordination.
• Develop materials such as brochures, backdrops, banners, and speeches for key events.

8. Crisis Communication

• Develop and implement a crisis communication plan to address potential challenges effectively.
• Act swiftly and tactfully to manage sensitive issues and protect the organization's reputation.

9. Technologies Adaptor

• Stay abreast of emerging communication technologies and trends, integrating them into strategies.
• Leverage tools like AI, CRM platforms, and design software to optimize communication processes.

REQUIREMENTS AND CORE COMPETENCIES:

Educational Background

Graduate degree in Liberal Arts, Social Sciences, Journalism, or Business Administration

Experience

• At least 4 to 5 years of experience in communications, with a proven track record in an NGO or non-profit environment.
• Demonstrated experience in leading teams and managing multi-channel communication campaigns.

Core Competencies

• Exceptional writing, editing, and presentation skills.
• Strong knowledge of digital marketing tools and platforms.
• Proven ability to build relationships with media and stakeholders.
• Adept at managing crises with composure and professionalism.
• Ability to manage conflicts and mediate effectively.

Technical Skills

• Proficiency in tools like Adobe Creative Suite, Canva, and content management systems.
• Familiarity with analytics tools (e.g., Google Analytics) and social media scheduling platforms.
• Understanding of SEO principles and online advertising.

Key Attributes

• Strategic thinker with a proactive and solution-oriented approach.
• Strong interpersonal and collaboration skills.
• Adaptable, innovative, and forward-thinking.

EEO STATEMENT:

Integrated into our shared values is LAS's commitment to diversity and equal employment opportunity. All qualified applicants will receive consideration for employment regardless of sex, age, race, color, creed, religion, disability, sexual orientation, gender identity, or any other characteristics or conduct protected by law. LAS is committed to being an inclusive organization where all people are treated fairly, recognized for their individuality, promoted based on performance and encourage to strive to reach their full potential.We believe in understanding and respecting differences among all people. Every individual at LAS has an ongoing responsibility to respect and support a diverse environment.

PROTECTION AGAINST SEXUAL EXPLOITATION AND ABUSE:

Legal Aid Society (LAS) is committed to the prevention and protection from all forms of sexual exploitation and abuse (SEA). LAS explicitly prohibits its

staff, associates, partners, consultants, or any other representatives associated with the delivery of its work from:

• Engaging in any form of sexual exploitation or abuse;
• Sexual activity with children (persons below the age of (18) irrespective of a mistaken belief of the age of the child which shall not amount to a defense);
• Exchange of money, employment, goods or services for sex, including sexual favors or other forms of humiliating, degrading or exploitative behavior, is prohibited. This includes any exchange of assistance that is due to beneficiaries of assistance;
• Sexual relationships between LAS staff and beneficiaries of assistance, since they are based on inherently unequal power dynamics, undermine the credibility and integrity of the work of LAS and are strongly discouraged.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesPublic Policy Offices

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