Sr. SEO Specialist

4 weeks ago

Lahore, Punjab, Pakistan GTech Sources Full time

We are seeking an experienced and strategic Senior SEO Specialist to join our dynamic team in the medical instruments, surgical instruments, and veterinary products industry.

Key Responsibilities:

  1. SEO Strategy Development: Develop, implement, and manage comprehensive SEO strategies tailored to the medical instruments and veterinary products market.
  2. On-Page Optimization: Conduct thorough on-page SEO audits and implement necessary changes to improve website structure, content, and keyword targeting.
  3. Off-Page Optimization: Build and execute off-page SEO strategies, including link-building campaigns, partnerships, and content marketing.
  4. Technical SEO: Collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code and existing code.
  5. Content Strategy: Work closely with the content team to ensure SEO best practices are applied to content creation and content programming.
  6. Keyword Research: Conduct extensive keyword research to guide content teams and optimize existing content to increase organic search rankings and drive traffic.
  7. Analytics and Reporting: Use SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) to track, analyze, and report on SEO performance and provide actionable insights.
  8. Competitor Analysis: Monitor and report on competitors' SEO strategies and performance, and adjust strategies to stay competitive.
  9. Stay Updated: Keep up to date with the latest SEO trends, search engine updates, and industry changes to ensure continuous improvement of SEO efforts.
  10. Training and Mentoring: Provide training and mentorship to junior SEO specialists and other team members to foster a deeper understanding of SEO best practices.
Job Specification

Qualifications:

  1. Education: Bachelor's degree in Marketing, Business, IT, or a related field. Advanced degree or relevant certifications (e.g., Google Analytics, SEO certifications) preferred.
  2. Experience: At least 7 years of hands-on experience in SEO, preferably within the medical instruments, surgical instruments, or veterinary products sectors.
  3. Technical Skills: Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and other SEO software.
  4. Analytical Skills: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  5. Communication Skills: Excellent written and verbal communication skills. Ability to articulate complex concepts to non-technical stakeholders.
  6. Project Management: Strong project management skills with the ability to manage multiple projects and meet deadlines.
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