Product Marketing Specialist — FreightTech Client

4 weeks ago

Islamabad, Islamabad, Pakistan Phi Consulting Full time

3 days ago Be among the first 25 applicants

Direct message the job poster from Phi Consulting

People Excellence and Culture Lead | HR Strategy & Operations Specialist | Headhunting The Top 1% Talent for VC-backed Startups |

About the Role

Phi Consulting is hiring a Product Marketing Specialist to lead execution for one of our FreightTech clients focused on fleet safety, compliance, and embedded finance. You'll be the in-house owner of marketing execution, working closely with product and sales teams — while aligning with client's GTM strategy and oversight.

This is an execution-first role for someone who can turn positioning into programs, features into value props, and campaigns into measurable traction.

Your Responsibilities

  • Own day-to-day marketing execution — content, messaging, email, enablement, and digital touchpoints
  • Build launch playbooks and own the product release calendar
  • Develop marketing assets — sales decks, one-pagers, case studies, explainer content, blog posts
  • Manage and improve email campaigns, CRM integration, website updates, and lead nurture journeys
  • Track key performance metrics (MQLs, content engagement, campaign performance) and iterate quickly
  • Coordinate with cross-functional teams and freelancers for creative or content support

You Bring

  • 3–5 years in B2B product marketing, ideally in SaaS, logistics tech, or compliance-driven sectors
  • A strong grasp of turning complex products into value-driven narratives
  • Experience supporting sales enablement and cross-functional launches
  • Solid writing and content skills — from landing pages to email workflows
  • Familiarity with tools like HubSpot, Webflow, Google Analytics, Figma, or Notion

Bonus Points For

  • Experience in transportation, compliance, or safety technology
  • Working in startup environments or with fractional GTM leadership
  • Exposure to outbound or lifecycle marketing tools (e.g., Clay, Instantly, Apollo)

Why This Role Is Unique

  • You'll execute, not just strategize — with direction provided by Phi's senior GTM team
  • Be embedded with a real-world FreightTech operator solving critical industry problems
  • Own full-funnel product marketing and collaborate directly with founders, sales, and product

Work hours: 7 PM - 4 AM PKT

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing
  • IndustriesIT Services and IT Consulting

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