Adsward Marketing Specialist – Triple Play Sales

1 week ago

Lahore, Punjab, Pakistan Byte Busters Full time

Bytebusters is committed to delivering impactful campaigns that drive results. With a mission to help businesses connect with customers through innovative advertising strategies, we pride ourselves on fostering creativity, collaboration, and growth.

Role Description

We are seeking a talented and results-driven AdWords Marketing Specialist to lead and optimize our digital marketing campaigns for promoting Triple Play services (Internet, TV, and Phone bundles) in the USA market. The ideal candidate will have extensive experience managing AdWords campaigns, a strong understanding of the telecommunications industry, and expertise in targeting specific geographic markets.

Key Responsibilities:
  1. Campaign Strategy and Execution:
    • Develop and implement high-performing AdWords campaigns tailored for Triple Play sales, focusing on lead generation and conversion.
    • Conduct keyword research, audience segmentation, and competitor analysis to create compelling ad copies and strategies.
  2. Performance Optimization:
    • Continuously monitor campaign performance metrics (CTR, CPC, CPA, Quality Score).
    • Optimize campaigns to maximize ROI and ensure budget efficiency.
  3. Geo-Targeting Expertise:
    • Leverage geo-targeting techniques to focus campaigns on specific U.S. states, cities, or ZIP codes with high sales potential.
    • Adapt messaging and offers based on regional market insights.
  4. A/B Testing and Reporting:
    • Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve performance.
    • Prepare detailed reports on campaign performance and provide actionable insights for improvement.
  5. Collaboration and Coordination:
    • Work closely with the sales, product, and design teams to align marketing efforts with Triple Play sales goals.
    • Ensure landing pages and call-to-action elements align with ad messaging and campaign goals.
  6. Compliance and Industry Trends:
    • Ensure compliance with Google's advertising policies and industry standards.
    • Stay updated with the latest AdWords features, tools, and best practices.
Requirements:
  • Proven experience managing large-scale AdWords campaigns (preferably in telecom or utility services).
  • Strong understanding of PPC strategies, bidding techniques, and Google Analytics.
  • Proficiency with tools like Google Ads Manager, Google Tag Manager, and SEMrush.
  • Familiarity with targeting and marketing to U.S. audiences.
  • Excellent analytical skills with the ability to interpret data and provide strategic recommendations.
  • Strong communication and organizational skills.
  • Certification in Google Ads (preferred).
Preferred Qualifications:
  • Experience in running campaigns for Triple Play services (Internet, TV, and Phone bundles).
  • Familiarity with other digital marketing platforms, including Facebook Ads and Bing Ads, is a plus.
  • Knowledge of CRM systems to integrate leads and track conversions.
What We Offer:
  • Competitive compensation package.
  • Flexible work environment.
  • Opportunity to work on impactful campaigns in the telecom industry.
  • Ongoing professional development and training.

If you are passionate about digital marketing and ready to drive exceptional results for our Triple Play sales campaigns, we'd love to hear from you

How to Apply:

Please send your resume and a portfolio of previous AdWords campaigns to info@bytebusters.us. Include "AdWords Marketing Specialist - Triple Play" in the subject line.

Seniority level

Entry level

Employment type

Full-time

Industries

IT Services and IT Consulting

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