Digital Marketing SpecialistFULL TIME

We are looking for a Digital Marketing Specialist to help support overall marketing strategy and operations at SolutionInn. You will anticipate and analyze the conversion funnel performance. You will be creating and planning a variety of PPC campaigns across a range of digital channels. You will partner with the marketing, product, and technical development teams to guide key decisions based on your analyses and insights. You will work with data, analyzing trends and results, while simultaneously thinking creatively about improvements and strategies to optimize a PPC campaign. You will present recommendations for effective user acquisition/retention to key marketing and other stakeholders. Working with other team members, you will balance multiple analytics efforts with leveraging innovative problem-solving methods to deliver key insights that drive new user growth, longer retention and better student experience.

Job Responsibilities

• Plan, launch, and optimize PPC campaigns across search engines and social media platforms to drive targeted traffic, user conversion, and ROI.
• Execute end-to-end social media strategies across TikTok, Instagram, Facebook, Snapchat, Discord, Reddit, Quora, LinkedIn, and Telegram to grow community engagement and brand presence.
• Run and manage ads on Meta Ads Manager and TikTok Ads Manager, including campaign setup, audience targeting, budget management, and performance analysis.
• Leverage TikTok and Instagram algorithm trends, including Reel boosting, ad-allowed/licensed music, and viral content creation to increase organic and paid visibility.
• Promote the brand on YouTube through both organic strategies and paid ads, ensuring music/content licensing compliance where required.
• Plan and execute email marketing campaigns with segmentation, funnel-based automation, A/B testing, and performance tracking to drive conversions across the marketing funnel (TOFU, MOFU, BOFU).
• Effectively market promo codes, discounted memberships, and free trials, ensuring they are strategically promoted via email, social, and ads for maximum reach and uptake.
• Create visually engaging content (images, short videos, reels, stories) tailored to each platform and consistent with brand voice and objectives.
• Use Google Analytics, ad manager insights, and social analytics tools to track campaign performance and provide actionable reports and optimization plans.
• Drive website traffic and execute strategies to convert visitors into users/customers using landing page optimization and persuasive CTAs.
• Maintain an organized content calendar aligned with marketing campaigns, seasonal events, and promotional offers.
• Conduct in-depth competitor research to identify trends, gaps, and positioning opportunities.
• Work collaboratively across departments to ensure brand consistency and unified messaging across all campaigns and platforms.
• Build and nurture relationships with online communities, brand advocates, influencers, and relevant digital forums to amplify reach and engagement.

Skills Required

• Proficiency in PPC marketing and understanding its integration into broader digital marketing strategies.
• Experience with data analytics in B2C enterprises and a data-driven environment is advantageous.
• Familiarity with web analytics platforms like Google Analytics or Webmaster is a plus.
• Strategic thinking and problem-solving abilities to address challenges and optimize campaigns.
• Social media handling experience with a keen understanding of various platforms and their audiences.
• Ability to stay updated on social media trends, tools, and applications for continuous improvement.

Required Qualifications

• Bachelors degree in Marketing or Management Sciences field required.

Job Experience

• At least 2 years of similar work experience is required.
• Google AdWords Certified will be preferred.

Other Benefits

• Mobile Allowance.
• Paid Time Off.
• Travel Allowance.
• Bonuses.
• Entertainment Allowances.
• Grocery Allowance.
• Gym Allowance.
• Compnay provided Lunch.

Job Working Hours

10 AM to 7 PM (Mon-Fri)

Equal Employment Opportunities

We provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.

Lahore District, Punjab, Pakistan

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