Digital Marketing AssociateFULL TIME

2 weeks ago

Lahore, Punjab, Pakistan SolutionInn Full time

We are seeking a dynamic and results-oriented Digital Marketing Associate to help support overall marketing strategy and operations at SolutionInn. You will be creating and planning a variety of PPC campaigns across a range of digital channels. You will partner with the marketing, product, and technical development teams to guide key decisions based on your analyses and insights. The ideal candidate will be enthusiastic about gaining hands-on experience in marketing, contributing to branding efforts, organizing data, and supporting strategic initiatives to achieve organizational goals.Job Responsibilities

  • Help plan and manage paid ads on Google, TikTok, Instagram, and Facebook to bring visitors to our website and turn them into users.
  • Post regularly and manage content on TikTok, Instagram, Facebook, Snapchat, LinkedIn, Discord, Reddit, Quora, and Telegram to grow our audience and engage with followers.
  • Set up and monitor ads using Meta Ads Manager (Facebook/Instagram) and TikTok Ads Manager — choose the right audience, budget, and check how well the ads perform.
  • Stay updated with trends (like Reels, viral videos, trending audio) to help our content get more views both organically and through ads.
  • Share content and run ads on YouTube, making sure we follow music and content rules.
  • Help create and send marketing emails to different types of users based on their interests and where they are in the buying process.
  • Share promo codes, discounts, and free trials through emails, social media, and ads to attract new users.
  • Make eye-catching content like images, short videos, stories, and posts that match our brand\'s style.
  • Use tools like Google Analytics and social media insights to check how campaigns are doing and suggest ways to improve.
  • Help improve landing pages and use strong calls to action (CTAs) to turn visitors into customers.
  • Keep track of content and campaigns using a calendar, and align them with holidays, events, and promotions.
  • Research what competitors are doing and find new ways to stand out.
  • Connect with online groups, influencers, and fans to spread the word and build stronger relationships with the audience.

Skills Required
  • Social media handling experience with a keen understanding of various platforms and their audiences.
  • Ability to stay updated on social media trends, tools, and applications for continuous improvement.
  • Strong analytical and organizational skills, with attention to detail.
  • Proficiency in data collection and management tools.
  • Familiarity with web analytics platforms like Google Analytics or Webmaster is a plus.

Required Qualifications
  • Bachelor's degree in Business Administration, Marketing, or a relevant field.

Job Experience
  • 0 to 1 year of experience.
  • Fresh Graduates are encouraged to apply.

Other Benefits
  • Opportunity to work on a growing platform with millions of users.
  • Collaborative and innovative work environment with a focus on continuous learning.
  • Opportunities for career growth and professional development.

Job Working Hours9 AM to 6 PM (Mon to Fri)Equal Employment OpportunitiesWe provide Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, compensation, and training.
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