Field Sales Executive

7 days ago

Karachi, Sindh, Pakistan Coca-Cola CCI Full time
Main Responsibilities
  • Ensure Secondary SKU wise volume achievement vs targets assigned to enhance Market Share
  • Rationalize Discounts in the market & use promotion intelligently to achieve company net sales revenue
  • Create new outlets and retained as per target and area potential to increase Numeric & Weighted distribution
  • Ensure that all data in the sales information systems and conduct regular audits
  • Analyze SFE KPI's and modify the area route or adjust frequencies to improve Green KPIs for Preseller
  • Accomplish his daily Planned calls, spend ample time-in-market and coach his presellers on 10 step call process
  • Discuss Execution Scores by outlets with Presellers on daily basis & highlight gaps to ensure In-Outlet Execution being carried out by his team as per PicOS & RED criteria and all marketing initiatives in his area
  • Monitor and report competitor activity in the assigned area and suggest ways to counter them
  • Supervise the proper injection and optimal utilization of Company's Assets in the market i.e. Coolers, Glass, Shell, Signage, Outlet Activation material etc.
  • Manage In-outlet investment having optimal mix of Discounts, DME, Assets & Activation
  • Monitoring the efficiency of equipment, increasing cooler throughput & reduce nonproductive coolers
  • Responsible for making attempts to recover the cooler as per company procedure in case of missing or disputed cooler

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