Area Sales Manager

3 weeks ago

Quetta City Tehsil, Pakistan Hayat Full time

Hayat Pakistan Private Limited is a Turkey based Organization having its renowned brand Molfix, Bebem, Good Care Natural, Good Care Regular, Molped, Papia, Familia & Evony Masks.

Currently, we are seeking a passionate and performance-driven professional to join our Sales team and take charge of our Area Sales Manager - Quetta position in the South region.

Responsibilities:-

  • Drive achievement of monthly, quarterly, and annual sales, distribution, and in-store visibility targets across all relevant channels.
  • Develop and implement strategic territory sales plans in alignment with national objectives to ensure sustainable business growth.
  • Negotiate and execute annual business development agreements with distributors and key retail partners, including trade discounts, promotional plans, merchandising visibility, and volume commitments.
  • Optimize and expand the distributor network to ensure effective coverage, service levels, and return on investment (ROI).
  • Monitor and manage distributor performance through regular business reviews, ensuring compliance with company policies and achievement of KPIs.
  • Ensure proper execution of channel-specific plans while maintaining brand presence through impactful point-of-buy (POB) execution.
  • Lead, coach, and develop both the company's field sales team and distributor sales representatives to enhance field execution and customer engagement.
  • Conduct regular market visits to monitor competitive activities, ensure retail execution, and provide actionable feedback for continuous improvement.
  • Ensure efficient stock management at distributor and retail level to avoid stock-outs or overstocking, maintaining a healthy stock rotation.
  • Ensure timely and accurate recovery of trade receivables from distributors in line with the company's credit policy and payment terms.
  • Collaborate closely with cross-functional teams such as Marketing, Supply Chain, and Finance to ensure alignment and smooth business operations.
  • Utilize data-driven insights and market intelligence to identify growth opportunities and recommend actionable strategies.
  • Ensure compliance with all trade policies, ethical standards, and regulatory requirements in the territory.

Qualifications:-

  • Bachelor's degree or Master's degree in Business Administration, Marketing, or a related field.
  • 4 to 6 years of progressive sales experience, preferably in the FMCG sector.
  • Prior experience in territory/area sales management, distributor handling, and team leadership is essential.
  • Strong understanding of sales fundamentals, trade marketing, and distribution management.
  • Knowledge of retail dynamics across General Trade, Wholesale, and Modern Trade.
  • Proficient in MS Office (Excel, PowerPoint) and familiarity with sales automation tools.
  • Ability to analyze sales data and market trends to make informed business decisions.

Other Requirements:-

  • Willingness to travel extensively within the assigned territory.
  • Residing in or willing to relocate to Quetta or surrounding areas.
  • Possession of a valid driving license.
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