
Area Sales Manager
3 weeks ago
Hayat Pakistan Private Limited is a Turkey based Organization having its renowned brand Molfix, Bebem, Good Care Natural, Good Care Regular, Molped, Papia, Familia & Evony Masks.
Currently, we are seeking a passionate and performance-driven professional to join our Sales team and take charge of our Area Sales Manager - Quetta position in the South region.
Responsibilities:-
- Drive achievement of monthly, quarterly, and annual sales, distribution, and in-store visibility targets across all relevant channels.
- Develop and implement strategic territory sales plans in alignment with national objectives to ensure sustainable business growth.
- Negotiate and execute annual business development agreements with distributors and key retail partners, including trade discounts, promotional plans, merchandising visibility, and volume commitments.
- Optimize and expand the distributor network to ensure effective coverage, service levels, and return on investment (ROI).
- Monitor and manage distributor performance through regular business reviews, ensuring compliance with company policies and achievement of KPIs.
- Ensure proper execution of channel-specific plans while maintaining brand presence through impactful point-of-buy (POB) execution.
- Lead, coach, and develop both the company's field sales team and distributor sales representatives to enhance field execution and customer engagement.
- Conduct regular market visits to monitor competitive activities, ensure retail execution, and provide actionable feedback for continuous improvement.
- Ensure efficient stock management at distributor and retail level to avoid stock-outs or overstocking, maintaining a healthy stock rotation.
- Ensure timely and accurate recovery of trade receivables from distributors in line with the company's credit policy and payment terms.
- Collaborate closely with cross-functional teams such as Marketing, Supply Chain, and Finance to ensure alignment and smooth business operations.
- Utilize data-driven insights and market intelligence to identify growth opportunities and recommend actionable strategies.
- Ensure compliance with all trade policies, ethical standards, and regulatory requirements in the territory.
Qualifications:-
- Bachelor's degree or Master's degree in Business Administration, Marketing, or a related field.
- 4 to 6 years of progressive sales experience, preferably in the FMCG sector.
- Prior experience in territory/area sales management, distributor handling, and team leadership is essential.
- Strong understanding of sales fundamentals, trade marketing, and distribution management.
- Knowledge of retail dynamics across General Trade, Wholesale, and Modern Trade.
- Proficient in MS Office (Excel, PowerPoint) and familiarity with sales automation tools.
- Ability to analyze sales data and market trends to make informed business decisions.
Other Requirements:-
- Willingness to travel extensively within the assigned territory.
- Residing in or willing to relocate to Quetta or surrounding areas.
- Possession of a valid driving license.
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