Assistant Brand Manager

17 hours ago

Karachi, Sindh, Pakistan Human Capital HR Solutions Full time
Assistant Brand Manager
Human Capital HR Solutions, Pakistan

Responsibilities:

  • Generate ideas in collaboration with various partners and ensure implementation of the annual marketing plan.
  • Effectively manage agency partners (Creative, Media, Activation, OOH, Production Houses, Research, digital, and any other vendor) for day-to-day and project-based activities.
  • Work closely with the Creative Agency to develop marketing materials of all varieties (communication, artworks, POSM, and other collaterals) in line with brand positioning, imagery, and guidelines.
  • Conduct effective and efficient media planning and execution for campaigns on TV, Radio, print, and OOH.
  • Perform sales and investment analysis and develop brand strategy documents.
  • Generate and maintain records of all investments and conduct quarterly variance analysis.
  • Plan and execute BTL activities including Events, Activations, Exhibitions, and Seminars, ensuring media amplification as required.
  • Collaborate with the Digital team for 360-degree campaigns or any other relevant tasks.
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