Assistant Brand Manager

Overview

Looking for Your Dream Job? Join The Magnum Ice Cream Company

Role: Assistant Brand Manager (Wall's In-home) — Line Manager: Brand Manager — Work level: WL1 — Scope: Local — Location: Karachi Head Office — Terms & Conditions: Full-time

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We're on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.

About The Magnum Ice Cream Company

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers' businesses. Growing our people's careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.

With expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.

We dream big but keep things simple to act fast.

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about brand building, portfolio renovation, and innovation that delights families in their homes, then this role is for you

You will be responsible for driving the growth and transformation of Wall's In-Home portfolio, leading the bricks, buckets, and tubs business today, while shaping the future with multipacks, and premium formats. This is a high-impact role at the heart of TMICC, balancing affordability with aspiration to make Wall's the dessert of choice for every Pakistani household.

Key ResponsibilitiesConsumer & Market Understanding

• Build a deep understanding of household ice cream consumption and evolving family occasions.
• Analyse competitive strategies (local players, imported brands) to sharpen Wall's positioning.

Portfolio Growth & Renovation

• Own the 6Ps of marketing to drive penetration, market share, and category growth.
• Lead the renovation of bricks, buckets, and tubs portfolio to strengthen quality, trust, and value.
• Shape the future roadmap including entry into multipacks, and indulgent variants.

Innovation & Deployment

• Lead cross-functional project teams (R&D, Supply Chain, Procurement, Finance, CD, Agencies) to land innovations seamlessly.
• Deliver high-impact innovation with strong pre-build and execution planning.

Campaigns & Communication

• Develop compelling campaigns across TV, digital, and outdoor to build brand love and trust.
• Execute digital-first performance marketing, adapting communication across Ramadan, Eid, and other occasions.
• Lead influencer and PR partnerships to drive household relevance.

Business & Cross-Functional Leadership

• Partner closely with Finance, CD, and Supply Chain to deliver GM-accretive growth.
• Drive pricing strategy and affordability interventions without compromising brand equity.
• Serve as the voice of the portfolio, rallying cross-functional stakeholders behind the growth ambition.

What You Need to SucceedSkills

• Obsession with consumers, families, and their evolving ice cream occasions.
• Balance of analytical rigor and creative brand building, able to link numbers with storytelling.
• Strong knowledge of end-to-end marketing management: from innovation and pre-build planning to launch and campaign execution.
• Ability to inspire cross-functional teams with a clear portfolio vision, while managing operational details with discipline.

Experiences & Qualifications

• Bachelor's degree required
• 2–4 years' experience in Marketing or Brand Building.
• Proven track record in innovation delivery and managing cross-functional teams.
• Agency management experience (creative, media, PR, digital).
• Foods/Refreshments experience is a plus.

Leadership: What You Can Expect

• A unique mix of global scale & start-up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We're building a new high growth Ice Cream company from the ground up.
• Career without limits—42 markets, international opportunities, and fast tracked growth.
• A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.
• A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.

We are looking for bold, driven individuals who thrive in a fast-paced, dynamic environment and share our approach to growth, collaboration, and innovation. Here's what defines success in our organization:

Focus on Growth – Embracing new challenges, seeking opportunities to innovate, and continuously looking for ways to expand and improve. Whether it's scaling markets, evolving roles, or leading teams, we value those who see possibilities and take initiative.

Speed & Simplicity – Working efficiently, adapting quickly, and simplifying processes by leveraging technology to drive better outcomes. With ethical decision-making as the backbone to this, we drive agility and stay focused.

Winning with Fun – Collaborating, integrating seamlessly with a founder/owner mindset, keeping what's best for the company at the heart of all that is done. We build diverse, inclusive, and winning teams that drive our business.

Bold Innovations – Experimenting with fresh ideas and innovative thinking that shape our industry, through product development, process improvements, and customer experiences. Being obsessed with the consumer, we embrace change to drive growth.

Care & Challenge – Fostering an open, transparent environment where team members can grow, share feedback openly, holding themselves and each other to high standards while maintaining a strong sense of support and camaraderie.

Expertise in our category – A deep understanding of our industry, customers, and market trends enabling us to stay ahead and turn challenges into opportunities. Curiosity, insight, and a willingness to learn and lead enables us to remain market makers.

If these qualities resonate with you, we'd love to connect and explore how you can be part of our team.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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