Social Media Marketing Manager

1 day ago

Karachi, Sindh, Pakistan The Arsan Full time

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Expert to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What is a Digital Marketing Expert?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The Digital Marketing Expert will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Job Specification

Social Media Marketing & Management or a related field

Responsibilities

  1. Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  2. Design, build and maintain our social media presence
  3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  4. Identify trends and insights, and optimize spend and performance based on the insights
  5. Brainstorm new and creative growth strategies
  6. Plan, execute, and measure experiments and conversion tests
  7. Collaborate with internal teams to create landing pages and optimize user experience
  8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  9. Instrument conversion points and optimize user funnels
  10. Collaborate with clients and other vendor partners
  11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Location: Karachi, Pakistan

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