Assistant Manager – Growth Marketing

Assistant Manager – Growth Marketing & Marketing OperationsAssistant Manager – Growth Marketing & Marketing Operations

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Global Demand Generation & GTM Leader | Director & Head of Global Marketing @ ValuStrat | Delivering High-ROI Growth and Brand Elevation

ValuStrat is seeking a strategic and hands-on Assistant Manager – Growth Marketing & Marketing Operations to elevate our digital marketing performance, lead end-to-end demand generation initiatives, and oversee core marketing operations.

This role is ideal for a results-oriented and ROI-driven marketer who brings together analytical rigour, MarTech expertise, and creative coordination. Reporting to the Director – Marketing, you will play a key role in delivering measurable growth and marketing excellence across the EMEA region.

Campaign Strategy & Execution

• Lead the strategy, planning, and execution of digital campaigns across paid, organic, and social channels, in collaboration with internal teams and external consultants.
• Design and manage integrated campaigns (email, performance marketing, social media, and website content) to drive MQL, SQL, pipeline, and revenue outcomes.
• Continuously optimise demand generation efforts to attract qualified traffic and leads through key digital touchpoints, including LinkedIn and the company website.
• Explore and test emerging platforms, marketing tools, and Gen AI-based applications to enhance performance and innovation.
• Manage and optimise key platforms including CRM (HubSpot preferred), marketing automation tools (Mailchimp), CRO solutions, analytics dashboards (GA4), and SEO tools (Ahrefs, SEMrush).
• Partner with internal teams and consultants to strengthen SEO/SEM strategies and ensure their seamless execution.
• Improve lead tracking, scoring, and nurturing through tight CRM-automation tool integration and process enhancements.

Performance & Analytics

• Monitor, analyse, and report on campaign performance using marketing analytics tools; translate insights into actionable improvements to maximise ROI and funnel performance.
• Own performance reporting and analysis in coordination with internal stakeholders and external vendors.
• Collaborate with the Assistant Creative Manager, Digital Marketing Associate, and consultants to develop compelling campaign narratives, high-impact creative assets, landing pages, and lead magnets.
• Ensure all content and communication aligns with brand guidelines, market positioning, and audience sensitivities.
• Take initiative and full ownership of assigned projects, delivering results independently and reliably.

Qualifications:

·Minimum 4 years of experience in B2B demand generation and marketing operations, preferably in consulting, financial services, tech, or SaaS environments.

·Demonstrated success in growth marketing, digital campaign execution, and marketing project management.

·Technical proficiency in:

• Social media and web analytics tools such as Later

·Strong analytical capability with a data-driven approach to strategy and performance optimisation.

·Excellent project management skills with the ability to lead and collaborate across diverse teams and functions.

·Proven ability to work autonomously, manage priorities, and deliver multiple campaigns simultaneously.

·Familiarity with Gen AI-driven marketing solutions is a plus.

· Bachelor's in Marketing, Business, or related field (Master's preferred).

· Certifications in HubSpot, Google Ads, LinkedIn Marketing, or B2B lead generation are an advantage.

What We Offer:

• A high-impact regional marketing function with visibility into strategic growth initiatives.
• Close collaboration with cross-functional teams across consulting, valuations, and technology disciplines.
• A flexible and performance-oriented environment that values initiative, ownership, and innovation.

Seniority level

• Seniority levelNot Applicable

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesBusiness Consulting and Services

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