Assistant Brand Manager

3 weeks ago


Lahore, Punjab, Pakistan PepsiCo Deutschland GmbH Full time
Overview

The purpose of this position is to set overall marketing objectives, plans for the business with focus towards their flawless execution and direct responsibilities towards brand building, brand health monitoring and performance evaluation, brand P&L delivery.

Responsibilities
  • Lead development & execution of marketing strategies & plans (4Ps) for 7up portfolio to achieve short-term & long-term brand objectives (Revenue, NOPBT, Market Share, Consumer & Retail KPIs).
  • Monitor, review and report on all marketing activities, share recommendations on marketing support impact on Brand Performance, and manage the productivity of marketing plans & projects.
  • Align and collaborate with relevant functional heads/teams to ensure prompt flawless execution of marketing plans & strategies.
  • Ensure close collaboration of Marketing with R&D, Trade Marketing, Sales and Supply Chain Team in planning and execution of in-market activities for flawless execution.
  • Lead innovation and new product development (NPD) agenda in close coordination with Commercialization, R&D & Operations Leads in tandem with regional marketing and innovation teams.
  • Ensure strategic alignment between the brand's global & local strategies in collaboration with Business Unit and Regional/Global teams.
  • Work with Head of Sales and Revenue Manager on development of volume/revenue plans based on brands/initiatives, regions & outlets.
  • Support the Marketing Manager in finalizing the annual operating plan (AOP).
  • Support the Marketing Manager in finalizing strategy for strategic business plan (SBP).
  • Support the Marketing Manager in achieving objectives aimed at driving efficiency in the overall marketing function.
  • Lead preparation & monitoring of the 7up brands budget and ensure spend on marketing initiatives/activities accordingly.
  • Recommend & adapt marketing best practices from PI Global & BU Regional initiatives.
  • Supervise brand communication development, media planning and research activities across all 7up brands in liaison with creative, media and insight & research teams.
  • Develop capabilities of Brand Planning, Creative, Media Buying & Research agencies to support 7up brand plans and ensure their best in class execution.
    • Oversee consumer and customer insights agenda for 7up Brands to better understand the macro, category, consumer, competitive and retail landscape.
    • Evaluate recommendations of Business Development & Insights Manager and collaborate with him/her for syndicated and customized consumer/retail research projects aimed at better market understanding and robust product development journey of the 7up portfolio.
    • Ensure GCS Compliance in the execution and implementation of all processes.
    Qualifications

Knowledge/Skills:

  • MBA (preferably Marketing majors).
  • Leadership Skills.
  • Ability to plan and drive high importance agendas; develop, execute business strategies and plans.
  • Strong Analytical and Problem Solving Skills.
  • Planning & Organising (Multiple priority management).
  • Strong Communication, Persuasion, Influencing Skills.

Competencies:

  • Results Driven (results based on macro brand and business KPIs within predefined time frames).
  • Fast Learner, Initiative Taker.
  • Leading and Motivating Others (Creating enthusiasm, inspire positive attitude, desire to succeed).
  • Developing and Supporting the Team (Actively improves others' skills, cooperate effectively, diplomatic conflict handler).
  • Integrity (Mutual trust, consistent with company ethics & values).

Experience:

  • 6-7 years of relevant experience in FMCG.
  • 4-5 years of brand management experience.
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