Head of Marketing

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Working Hours: 12:00 PM (Noon) – 9:00 PM PKT (to align with U.S. time zones)

Company Type: U.S.-Based, Global Operations

Employment Type: Full-time | On-Site

H-1B Sponsorship: Available for outstanding performers

About the Company

We are a high-growth, U.S.-based company disrupting the B2B and B2C landscape with innovative solutions across construction, manufacturing, and eCommerce sectors. With a strong global presence and a dynamic culture of performance, we're building an elite leadership team in Karachi to scale our international footprint. If you're a visionary marketing executive with a history of delivering results and leading high-performance teams — this is your opportunity to take full ownership of a marketing organization with U.S.-level expectations and global exposure.

Role Summary

As Head of Marketing, you will be the strategic architect and executional leader responsible for driving the company's marketing vision, growth engine, and brand equity from the Karachi office. You'll lead end-to-end marketing functions — demand generation, performance marketing, brand development, product marketing, sales enablement, and customer lifecycle optimization.

This role demands a proven leader who can blend data, creativity, and operational excellence to drive scalable results. You must be able to build, lead, and grow a world-class team while collaborating closely with executive leadership in the U.S.

Key Responsibilities :

Strategic Marketing Leadership

• Define and execute a global-to-local marketing strategy across B2B and B2C channels with clear KPIs aligned to revenue, retention, and market penetration.
• Drive multi-channel demand generation programs that feed into sales pipelines and optimize customer acquisition cost (CAC).
• Establish and own the marketing budget, forecasting, and ROI tracking across all campaigns and platforms.

Growth & Performance Marketing

• Lead growth strategies using SEO/SEM, paid media, social, influencer, retargeting, and content syndication.
• Manage high-budget digital campaigns across Google Ads, Facebook, LinkedIn, and YouTube, optimizing for conversions and ROAS.
• Leverage data and attribution modeling to assess channel performance and refine funnel strategies.

Web & eCommerce Oversight

• Oversee the Shopify storefront (mandatory experience) and company WordPress site — ensuring fast, conversion-optimized, SEO-rich performance.
• Collaborate with UI/UX designers and developers on continuous A/B testing, CRO, landing page development, and mobile-first experience.

Email & CRM Automation

• Design and execute full-funnel email campaigns via Mailchimp, Constant Contact, or Klaviyo — including automation, segmentation, and nurture tracks.
• Ensure full integration of marketing campaigns with CRM tools like HubSpot or Salesforce to align with sales activities and measure lifecycle performance.

Analytics, Insights & Reporting

• Build and maintain real-time dashboards using Google Data Studio, GA4, and HubSpot for full-funnel visibility and reporting.
• Implement closed-loop reporting systems to measure LTV, CAC, churn, and engagement across segments.
• Recruit, mentor, and manage a team of content creators, performance marketers, designers, and analysts.
• Drive a culture of performance, accountability, and learning. Provide strategic direction and daily execution guidance.
• Work cross-functionally with U.S. stakeholders in product, sales, and operations to ensure alignment.

Brand & Content Development

• Champion the company's brand voice and narrative — overseeing thought leadership, storytelling, and outbound content.
• Lead the production of brochures, pitch decks, whitepapers, video content, and case studies.
• Implement social strategies that build community, credibility, and conversions.

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, or Business; MBA preferred from a top-tier university.
• Experience: Minimum 7–12 years in digital marketing, demand generation, and brand leadership — at least 3+ years in a senior management role. Must have managed teams of 5+ and delivered tangible business outcomes.
• Industry Background: Prior experience in construction, manufacturing, or eCommerce (Shopify) strongly preferred.
• Global/Remote Collaboration Experience: Prior work with U.S. or international stakeholders is essential.

Technical Proficiency

• Tools: Google Ads, Meta Ads, LinkedIn Ads, SEMrush, Ahrefs, Moz, Canva, Adobe Illustrator, Photoshop.
• Strategic thinker with a strong commercial mindset and ability to tie marketing activities to business goals.
• Strong leadership presence; capable of influencing C-level stakeholders and mentoring high-potential teams.
• Data-obsessed and conversion-driven — constantly looking to improve outcomes with experimentation and insights.
• Excellent written and verbal communication in English. Confident presenting to U.S. executive leadership.

Why Join Us?

• High-impact leadership role with visibility across global teams
• Competitive compensation with quarterly performance bonuses
• Opportunity for H-1B sponsorship and career growth within our U.S. operations
• Be part of a fast-paced, innovation-driven company on the rise
• Office in the heart of Zamzama, DHA Phase V — modern, well-equipped, and collaborative

How to Apply : Send your resume and a compelling cover letter to hr@ezzymfg.com Please mention "Head of Marketing – Karachi" in the subject line. Include a portfolio or marketing work samples if available.

Seniority level

• Seniority levelExecutive

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesManufacturing

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