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Digital Marketing Manager

4 weeks ago

Karachi, Sindh, Pakistan The Florence Full time
Job Description:

We are seeking a creative and results-driven Digital Marketing Specialist to manage our eCommerce website, social media channels, and online advertising campaigns. You'll be responsible for driving online traffic, increasing conversions, and improving digital presence across all platforms.

Key Responsibilities:

Manage and update our WooCommerce-based website (product listings, banners, SEO)

Plan, create, and post regular content on Instagram, Facebook, YouTube, and TikTok

Run & optimize Facebook Ads, Google Ads, and Instagram promotions (conversion focused)

Monitor analytics & performance reports to measure campaign effectiveness

Create and manage email marketing and WhatsApp broadcast campaigns

Handle basic video editing for projects and reels

Stay updated on digital trends, competitors, and best practices

Required Skills & Qualifications:

Proven experience in eCommerce marketing (WooCommerce or Shopify preferred)

Strong knowledge of Facebook Ads, Google Ads, and SEO

Hands-on experience with tools like Meta Business Suite, Google Analytics, Google Tag Manager

Good grip on content writing & basic design (Canva, CapCut, Adobe tools)

Ability to independently manage multiple channels with strong execution skills

Knowledge of local Pakistani market & consumer behavior

Job Type:

Part-Time | On-Site (Karachi Preferred)

Salary:

Market Competitive + Performance Bonuses

(Depending on experience and skillset)

Job Specification:

- Minimum 2 years of experience in digital marketing.
- Proficiency in SEO, SEM, and social media marketing.
- Strong analytical skills and data interpretation.
- Excellent communication and writing skills.
- Familiarity with tools like Google Analytics and social media platforms.

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