Digital Marketing Executive

3 weeks ago

Lahore, Punjab, Pakistan PakWheels Full time

As a Marketing Executive at PakWheels.com, you will be responsible for social media execution, campaign coordination, and collaborating with design, video, and PR teams to maintain brand consistency and drive impactful engagement.

Responsibilities:

  1. Develop, execute, and optimize brand activity calendars for multiple brands.
  2. Monitor social media trends and audience behavior to create engaging, updated content aligned with market demands.
  3. Plan, schedule, and manage social media posts, ensuring timely and effective publishing.
  4. Coordinate with the design and video creative teams to develop engaging marketing content.
  5. Work closely with the PR team to execute brand awareness and promotional campaigns.
  6. Develop and implement push notifications, email, and WhatsApp marketing strategies to maximize customer reach and engagement.
  7. Track, analyze, and report on the performance of digital campaigns and social media platforms to key stakeholders.
  8. Ensure brand consistency across all marketing channels and materials.

Qualifications:

  1. MBA in Marketing or related field from a well-reputed university.
  2. 1+ years of experience in marketing, preferably in the auto, technology, e-commerce, or digital media industry.
  3. Strong understanding of social media management, scheduling tools, and platform algorithms.
  4. Experience in push notifications, email marketing, WhatsApp marketing, and other customer engagement tools.
  5. Familiarity with Google Analytics, social media insights, and performance measurement platforms.
  6. Ability to collaborate effectively with design, video production, and PR teams to drive impactful campaigns.
  7. Excellent communication and persuasion skills to align internal teams and external partners.

At PakWheels, we take pride in fostering a dynamic and innovative workplace culture that values collaboration and growth. Since 2003, PakWheels.com has transformed the automobile industry in Pakistan, helping millions of Pakistanis buy, sell, and maintain their vehicles. By joining PakWheels, you'll be part of a mission to revolutionize the automobile landscape. Our environment thrives on creativity, teamwork, and forward-thinking ideas.

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