Brand Manager Team Lead

4 weeks ago

Karachi, Sindh, Pakistan Xpo9tial Full time

Company Overview:

We are a fast-growing e-commerce company looking for a Brand Manager Team Lead (Amazon Pre & Post-Launch) with a passion for building brands and driving growth to join our team. Our company specializes in building and investing in brands.

Key Responsibilities:

  • Lead Amazon Pre-Launch Team: Manage and guide the team to ensure efficient product launches, aligning all tasks with Amazon's best practices.
  • Analyze New Products: Conduct in-depth product analysis to assess market potential and drive products towards successful and timely Amazon launches.
  • Brand Strategy Development: Create and implement brand strategies for Amazon, ensuring alignment with business goals and Amazon's platform requirements.
  • Pre-Launch & Post-Launch Coordination: Oversee all pre-launch activities (keyword research, listing optimization, and campaign setup) and post-launch performance (monitoring, data analysis, and optimization).
  • Cross-Functional Collaboration: Collaborate with marketing, sales, and product teams to ensure consistency in brand messaging across Amazon and other channels.
  • Market & Competitive Analysis: Perform detailed Amazon-specific market research and competitor analysis to refine strategies and enhance product performance.
  • Post-Launch Performance Tracking: Monitor key metrics like sales, reviews, and conversion rates; adjust strategies as needed to drive continuous improvement and maximize ROI.

Experience Required:

Minimum 3 years leadership experience.

Job Type:

Full-time Monday to Saturday.

Please Answer the Following Questions in the Cover Letter:

  • Can you describe a successful Amazon product launch you have led? What strategies did you implement, and what were the key outcomes?
  • What is your approach to conducting in-depth market and competitor analysis for an Amazon brand? How do you utilize this data to improve product performance?
  • Can you share an instance where you had to optimize an underperforming product post-launch? What strategies did you use, and what was the result?
  • How do you balance pre-launch activities such as keyword research and listing optimization with post-launch performance tracking and adjustments?
  • Have you ever faced a major setback during a product launch, such as an unexpected listing suspension or poor initial sales? What immediate actions did you take to resolve it?
  • What is your expected Salary?
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