Marketing Manager

2 days ago

Islamabad, Islamabad, Pakistan ContentStudio inc Full time

Job Overview:

As the Marketing Manager, you will lead our marketing initiatives with a particular focus on SEO (on-page, off-page, and technical SEO), content, and growth strategies plus execution. Your role will involve optimizing our digital presence, enhancing organic traffic, and managing overall marketing efforts to improve brand visibility and product adoption. You will collaborate closely with the product and content teams to align marketing strategies with business goals.

Job Responsibilities:

  • Develop and execute comprehensive SEO strategies, including on-page, off-page, and technical SEO. 
  • Optimize website architecture, internal linking, meta tags, and content structure for better rankings. 
  • Conduct keyword research, competitor analysis, and site audits to identify optimization opportunities. 
  • Manage off-page SEO efforts, including backlink acquisition, outreach, and content partnerships.
  • Develop and implement product marketing campaigns that highlight key product functionalities and use cases. 
  • Lead multi-channel marketing efforts, including social media, email campaigns, and paid advertising, to drive user acquisition. 
  • Oversee content optimization to align with SEO best practices and enhance organic reach. 
  • Work closely with developers to ensure website projects and SEO requirements are implemented, including site architecture, crawlability, page speed, and mobile-friendliness. 
  • Stay up-to-date with the latest SEO trends, algorithm updates, and emerging technologies in digital marketing. 
  • Lead content writing efforts to craft compelling copy that engages the target audience and highlights product value. 
  • Identify and onboard relevant influencers and affiliates, building strong relationships to promote the product. 
  • Collaborate with the design team to create visually appealing marketing assets that align with branding and product features.

Skills and Qualifications:

  • Proven experience in marketing, with a strong focus on SEO (on-page, off-page, and technical).
  • Hands-on experience with SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog). 
  • Knowledge of Google Analytics, Search Console, and other web analytics platforms. 
  • Strong understanding of keyword research, link-building strategies, and website optimization techniques.
  •  Experience in product marketing for a SaaS or product-based company is a plus. 
  • Familiarity with content management systems (CMS). 
  • Experience with paid advertising campaigns (Google Ads, Facebook Ads) is a plus.
  • Bachelor's degree in Marketing, Business, or a related field. 5+ years of experience in digital marketing, SEO, and product marketing. 
  • Experience in a SaaS or tech company is preferred.
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