VP Marketing

3 weeks ago

Lahore, Punjab, Pakistan Hashoo Group Full time

Hashoo Group is a diversified global enterprise with operations in Pakistan, spanning multiple industries including hospitality, technology, real estate, and travel. The Pearl-Continental Hospitality division includes luxury, premium, and midscale hotels and renowned dining destinations. Hashoo Group is dedicated to innovative solutions, exceptional experiences, and making a positive impact.

Role Description

This is a full-time on-site role for a VP Marketing & Communications located in Lahore. The VP Marketing & Communications will oversee the planning, development, and execution of group-wide marketing strategies, manage overall communications, and enhance the Group's public relations initiatives across all hotels and business verticals. The role involves market research, marketing management, and strategic positioning to drive brand awareness and growth. The individual will innovate and lead group-wide promotional campaigns, loyalty programs, and partnership activations. They will collaborate with team members across different sectors to ensure cohesive and impactful marketing efforts. Additionally, they will lead strategic marketing support for distribution channels, ensuring consistent brand presence and performance across OTAs, direct platforms, and travel partners.

Qualifications

  • Market planning and market research skills
  • Expertise in marketing and marketing management
  • Strong public relations skills
  • Excellent leadership and teamwork skills
  • Outstanding written and verbal communication skills
  • Experience within the hospitality or related industries is a plus
  • Bachelor's or master's degree in marketing, communications, business administration, or a related field
Seniority level
  • Executive
Employment type
  • Full-time
Job function
  • Marketing and sales
Industries
  • Hospitality

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