Digital Marketing Specialist

4 weeks ago

Lahore, Punjab, Pakistan AMS-Power & Industrial Engineering Private Limited Full time

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Direct message the job poster from AMS-Power & Industrial Engineering Private Limited

We are looking for a results-driven Digital Marketing Specialist with a strong background in the IoT industry to lead and execute online marketing campaigns, increase brand visibility, and generate qualified leads. The ideal candidate should understand the technical landscape of IoT products and services, and be able to position them effectively to target markets using digital channels.

Job Summary:

We are looking for a results-driven Digital Marketing Specialist with a strong background in the IoT industry to lead and execute online marketing campaigns, increase brand visibility, and generate qualified leads. The ideal candidate should understand the technical landscape of IoT products and services, and be able to position them effectively to target markets using digital channels.

Key Responsibilities:
  • Plan and execute digital marketing campaigns across Google Ads, LinkedIn, Facebook, and industry-specific platforms.
  • Develop content strategies tailored to IoT audiences, including blogs, email campaigns, whitepapers, and landing pages.
  • Manage SEO/SEM, track KPIs, and provide data-driven reporting on campaign performance.
  • Collaborate with technical and sales teams to convert technical features into marketable benefits.
  • Conduct competitive analysis and identify digital growth opportunities in industrial and IoT sectors.
  • Optimize company website and landing pages for performance and conversions.
  • Manage lead generation funnels for enterprise and industrial clients.
  • Coordinate with content creators, designers, and developers to align marketing efforts with brand objectives.
Requirements:
  • Bachelor's degree in Marketing, Engineering, or a related field.
  • 2–4 years of digital marketing experience, preferably in IoT, tech, or industrial automation sectors.
  • Strong knowledge of digital tools (Google Analytics, SEO tools, CRM/Email automation platforms).
  • Hands-on experience in running performance marketing and B2B campaigns.
  • Technical understanding of IoT solutions (e.g., sensors, gateways, cloud platforms, industrial IoT applications).
  • Strong analytical skills and ability to translate data into strategy.
  • Excellent English communication skills (written and verbal).
Preferred Skills:
  • Experience with LinkedIn B2B campaigns and lead generation.
  • Knowledge of WordPress or other CMS.
  • Basic knowledge of HTML/CSS is a plus.
  • Familiarity with HubSpot, Zoho, or similar marketing automation tools.
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesConstruction

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