Senior Data Analyst

Senior Data Analyst - Lahore

Our Client:

The Company is a blend of Digital plus Analytics, meaning its more than a click generator.

Job Details:

We are seeking a highly analytical and detail-oriented Data Reporting & Insights Specialist to join our team. This role is pivotal in ensuring the accuracy, integrity, and presentation of marketing data reports. The ideal candidate should have a strong background in data analysis, a solid understanding of dashboard tools (preferably Looker Studio), and excellent communication skills to interpret complex data in a client-friendly manner.

Job Responsibilities

• Review all marketing and lead generation reports in advance of meetings to ensure 100% data accuracy and completeness (formulas, proofreading, etc).

• Present marketing lead performance data and marketing campaign results directly to clients clearly and confidently.

• Analyze data period-over-period (WoW, MoM, QoQ, YoY) to detect trends, highlight performance shifts, and forecast outcomes considering seasonality and other external/internal factors.

• Evaluate performance gaps and declining trends by diving deep into the root causes and data validity.

• Create and manage data dashboards using tools like Looker Studio to visualize campaign and lead performance.

• Translate complex datasets into actionable insights that support informed strategic decisions and client expectations.

• Support other teams with data analysis.

• Train and guide junior team members or cross-functional staff on best practices for reporting and insights extraction.

• Maintain a high standard of report quality and ensure alignment with internal and client-facing OKRs.

• Collaborate with digital marketing, SEO, and paid media teams to ensure data reflects actual outcomes and assists in campaign optimization.

Skills Required

• 4+ years of hands-on experience in data analysis and dashboard tools (preferably Looker Studio or similar).

• Strong analytical skills with the ability to interpret trends, uncover insights, and present them in a structured format.

• Exceptional attention to detail and accuracy when working with data reports and metrics.

• Proven ability to evaluate trends for internal variables (e.g., strategy shifts, budget allocation, team performance).

• Excellent verbal and written communication skills to explain data findings in client-facing meetings/ loom.

• Ability to handle client questions and provide clear, data-backed answers confidently.

• Clear understanding of lead pipelines, quote tracking, and sales performance reporting.

Must-Have:

• Hands-on experience with Looker Studio or any other data visualization/dashboard tool.

• Strong communication and presentation skills to engage with clients directly

• Experience working with digital marketing metrics such as ROAS, lead-to-sale conversion rates, quote values, and campaign performance.

• Previous experience working in a digital agency or marketing-focused environment is a plus.

• Comfortable with fast-paced, deadline-driven environments.

• A proactive approach to solving data inconsistencies or reporting inefficiencies.

Required Qualifications

• Bachelors degree in Data Science, Business Analytics, Marketing, or a related field.

• Advanced proficiency in Excel and Google Sheets; familiarity with data connectors, query building, and report automation.

Benefits:

• Paid Time Off.

• Competitive Salary

• Performance-based bonuses

• Health Insurance

Other Details
Work Mode: Onsite
Location: Lahore
Experience:4+ years
Days: Monday to Friday
Timing: 5pm-2am

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