SEO And Digital Marketing Executive

4 days ago

Lahore, Punjab, Pakistan Tech Peak Full time

Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns to generate leads. Manage our social media presence (LinkedIn, Twitter, Facebook, Google Plus). Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on these insights.

Minimum qualifications include a Bachelor's degree in Marketing or Digital Advertising from an accredited institution, with at least 3 years of experience in digital marketing (5 years preferred). Experience managing AdWords campaigns and a large paid search budget is required. Exceptional analytical, quantitative, problem-solving, and critical thinking skills are essential. Social media promotion experience is a plus.

Must have experience dealing with demanding clients. Intermediate (2+ years) experience with Google Webmasters, Google Analytics, and Google+ listings is necessary. Understanding of major search engine algorithms and strong experience with industry-standard tools are required. Experience in SEO/SEM is necessary, with a focus on using tools like Google Analytics and Google Webmaster.

High-quality reporting, copywriting, and analytic skills are important. Candidates should have excellent time management skills and the ability to prioritize work. A detailed understanding of PR to help get the client's message heard is beneficial. A desire to understand Google's algorithms and a commitment to keeping skills and knowledge up to date are essential.

Job Specification
  • Brainstorm new and creative online growth strategies, including content strategy and writing (email/website copy, blog, whitepapers, and eBooks).
  • Plan, execute, and measure website experiments and conversion tests. Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end B2B customer buying funnel. Collaborate with agencies and other vendor partners.
  • Create visually appealing PowerPoint presentations for senior-level executives.
  • Complete SEO fulfillment project tasks in a timely and successful manner.
  • Support sales teams and serve as the SEO client interface by being the SME on SEO-related questions and providing performance updates to clients.
  • Develop SEO strategies for clients using industry and departmental best practices.
  • Research and perform topical research and competitive analysis to create content optimization strategies for new and existing accounts.
  • Make specific content recommendations, optimize local business listings, and tweak social media as needed.
  • Create site architecture and sitemaps for clients' websites, working closely with internal project managers and writers.
  • Follow campaigns through their lifecycle, completing audits and on-/off-site fixes to maintain or exceed performance goals.
  • Lead discussions and give presentations on hot topics in SEO within the team to foster personal and departmental growth.
  • Communicate results and complex concepts in simple language to clients unfamiliar with search engine mechanics.
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