Digital Marketing Leader

3 days ago

Lahore, Punjab, Pakistan beBeeInfluencer Full time 800,000 - 1,200,000
Job Summary

We are seeking a highly skilled Digital Marketing Manager to lead our digital marketing efforts. As a key member of our team, you will be responsible for developing and executing national, regional and local social media campaigns and social activations across owned and earned social channels, relevant paid media opportunities and across multiple digital screens.

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Key Responsibilities:
  • Plan, Develop and Execute Social Media Campaigns:
    • Develop and execute social media campaigns that align with our business goals and objectives.
    • Collaborate with cross-functional teams to ensure campaign success.
  • Drive Social Strategies into Product Development:
    • Work closely with product development teams to incorporate social strategies and principles into product development cycles.
  • Lead Marketing Research and Optimization Initiatives:
    • Develop and implement A/B testing and landing page optimization initiatives to improve traffic, customer acquisition and retention.
  • Manage Digital Marketing Initiatives:
    • Develop and manage all digital marketing initiatives, including press, social media, email marketing, promotions, banners and on-site copywrite.
  • Oversee SEO Strategy:
    • Develop, maintain and apply on-site SEO strategy and project as well as measure SEO performances on an on-going basis through regular reporting and analysis.
  • Manage Google Analytics Tools:
    • Manage Google Analytics tools and tracking initiatives.
  • Prepare Performance Reports:
    • Prepare regular performance reports for the Business Development Manager.
  • Track Marketing Campaigns:
    • Track marketing campaigns, prepare performance analysis reports and make recommendations for concurrent and future campaigns.

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