
Marketing Manager
2 days ago
Responsibilities:
• Develop and execute marketing strategies to support sales and leasing objectives.
• Conduct market research to identify target audiences, competitor positioning, and current real estate trends.
• Plan and manage multi-channel marketing campaigns (digital, print, events, signage).
• Work closely with creative teams and agencies to develop compelling promotional materials and advertisements.
• Oversee the company's digital presence, including websites, SEO/SEM, email marketing, and social media.
• Use analytics tools (Google Analytics, CRM systems, etc.) to measure performance and optimize campaigns.
• Maintain brand consistency across all marketing communications.
• Enhance the company's public image through storytelling, PR campaigns, and community engagement.
• Collaborate with the sales team to develop lead nurturing campaigns and track ROI.
• Implement CRM strategies to manage leads and customer journeys.
• Plan and coordinate promotional events, open houses, trade shows, and community outreach programs.
• Partner with brokers, developers, and industry stakeholders to maximize exposure.
Qualification:
• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3–5+ years of experience in marketing, preferably in real estate or property development.
• Strong knowledge of digital marketing tools, analytics platforms, and CRM systems.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Creative mindset with a data-driven approach.
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