Digital Marketing Manager

1 week ago


Rawalpindi Cantonment, Pakistan VUstudents Full time
Digital Marketing Manager
VUstudents, Pakistan

Bachelor's degree in Marketing, BBA Advertising, or a relevant field from a prestigious university.

  • This job is only for experienced job seekers who have previously delivered ROAS-based results to the Ad Accounts they have managed.
  • If you are skilled in delivering results in the form of leads, sales, and ROI, this opportunity is for you.
  • You must have a strong portfolio to prove your worth.
  • You must have numbers to prove what you can do for our clients.
  • You must have exposure to handle international clients.
Job Specification
  • Full reign over Ecommerce clients' Facebook and Google Ad accounts.
  • Full reign over local business Lead Generation through Facebook and Google Ads.
  • Brief account auditing to facilitate the client acquisition process.
  • In-depth research process using clients' past ads, data, audience insights, and competitors' ads.
  • Mapping out a customer-centric Facebook Ads funnel that retargets the full spectrum of warm and hot traffic.
  • Setting up all ads, including advanced copywriting and segmenting audiences appropriately.
  • Clear testing structure with minimum thresholds for all applicable KPIs.
  • Daily campaign optimization.
  • Scaling accounts sustainably and aggressively with a minimum 2x ROAS on cold/top of the funnel, and minimum 4x ROAS on MOF and BOF.
  • Copywriting.
  • Split-testing, daily optimization/management, and reporting.
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