
Digital Marketing Manager
4 weeks ago
VUstudents, Pakistan
Bachelor's degree in Marketing, BBA Advertising, or a relevant field from a prestigious university.
- This job is only for experienced job seekers who have previously delivered ROAS-based results to the Ad Accounts they have managed.
- If you are skilled in delivering results in the form of leads, sales, and ROI, this opportunity is for you.
- You must have a strong portfolio to prove your worth.
- You must have numbers to prove what you can do for our clients.
- You must have exposure to handle international clients.
- Full reign over Ecommerce clients' Facebook and Google Ad accounts.
- Full reign over local business Lead Generation through Facebook and Google Ads.
- Brief account auditing to facilitate the client acquisition process.
- In-depth research process using clients' past ads, data, audience insights, and competitors' ads.
- Mapping out a customer-centric Facebook Ads funnel that retargets the full spectrum of warm and hot traffic.
- Setting up all ads, including advanced copywriting and segmenting audiences appropriately.
- Clear testing structure with minimum thresholds for all applicable KPIs.
- Daily campaign optimization.
- Scaling accounts sustainably and aggressively with a minimum 2x ROAS on cold/top of the funnel, and minimum 4x ROAS on MOF and BOF.
- Copywriting.
- Split-testing, daily optimization/management, and reporting.
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