Marketing Manager

3 weeks ago

Lahore, Punjab, Pakistan Fresenius Medical Care Full time
  • Gain a comprehensive understanding of the company, including its structure, product portfolio, customer base, market trends, competition, and corporate objectives.
  • Develop effective marketing strategies and plans to strengthen product positioning in the marketplace and translate these into actionable tactics for sales force execution.
  • Understand the customer experience, identify gaps, and generate new ideas to drive growth and increase market share. Design branding messages, unique selling propositions (USPs), product positioning, and pricing strategies aligned with company offerings.
  • Collaborate closely with the sales team on all matters to enhance overall business profitability. Establish mutual understanding and a trust-based relationship to ensure sales team buy-in.
  • Support the sales team as needed, including arranging training to help achieve assigned targets and successfully carry out required activities across various business segments.
  • Monitor competition closely (including acquisitions, pricing changes, and new product features etc), and regularly develop product comparisons, counterstrategies/tools, documentation, and communications to support the sales team.
  • Travel across the country to visit customers, clinics, and hospitals as required. Identify opportunities and new products for different market segments/areas to expand the company's market share.
  • Build and strengthen key relationships with external stakeholders, including key decision-makers, professional communities, and customer/client/patient groups.
  • Collect, analyse, update, and maintain relevant market, product, and competitor data for use by internal and external stakeholders.
  • Lead the development and execution of customer education and awareness programs, develop campaigns. Recommend market development initiatives, such as promoting best practices through education and training for external stakeholders.
  • Plan and execute external and internal company events and manage related budgets in coordination with management and the sales team, optimizing expenses in line with budget constraints.
  • Provide management reporting, and coordinate and organize periodic team meetings as needed.
  • Follow and comply with all relevant FME policies, guidelines, manuals, and standard operating procedures (SOPs), as amended from time to time ("FME Policies").
  • Perform any additional or ad hoc tasks assigned by management.

Eligibility Criteria:

Master's degree with minimum 8 to 10 years of relevant experience in marketing and market development preferably in MedTech industry.

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing
  • IndustriesHospitals and Health Care

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