Marketing Automation Specialist

2 weeks ago

Lahore, Punjab, Pakistan Innotec Claims Full time
Overview

Direct message the job poster from Innotec Claims

Job Opening: Marketing Automation Specialist

We're seeking an experienced Marketing Automation Specialist to help design, implement, and document multi-step workflows that connect our newsletters, blogs, social media, and workshops. The role requires expertise in Kajabi, Zapier, Mailchimp, and Canva to streamline our content and campaigns.

Our goal is simple: create an automated system where newsletter → blog → social posts → workshop sign-ups flow seamlessly.

Scope of Work

You'll be responsible for setting up and documenting the following workflows:

Workflow 1: Monthly Newsletter
  • Trigger: 1st of each month → newsletter published in Mailchimp
  • Actions:
  • Curate content (articles, events, insights), finalize copy/design in Mailchimp
  • Segment audience (clients, clinicians, referral partners)
  • Send newsletter + log metrics (open rate, CTR)
  • Optional: Use AI for blog teasers & Canva headers
  • Reporting: Mailchimp analytics + Google Sheet summary
Workflow 2: Blog + Social Content
  • Trigger: Newsletter launch → initiates blog/social sequence
  • Actions:
  • Week 1: Publish Blog #1 on Kajabi → schedule LinkedIn/Instagram + Google Business update
  • Week 2: Publish Blog #2 → generate social posts & Google Business post
  • Tag workshop-related blogs → trigger nurture email
  • Optional: AI-generated captions + Canva image suggestions
  • Reporting: Blog views, social engagement, CTR logged weekly
Workflow 3: Workshop Campaign
  • Trigger: End of Week 2 → workshop announcement published
  • Actions:
  • Draft/send Mailchimp workshop email (segmented lists)
  • Post on social media (2 posts over 7–10 days)
  • Create Google Business post
  • Send reminder email 48 hours before workshop
  • Reporting: Registrations, CTR, open rates, and engagement metrics
What We Expect From You

Workflow Review & Recommendations

  • Confirm feasibility
  • Suggest improvements or missing tools
  • Advise on best practices

Implementation & Setup

  • Build, test, and document workflows
  • Integrate Kajabi, Zapier, Mailchimp, and Canva
Pricing Proposal
  • Provide cost estimates per workflow or full project
  • Share examples of similar work
Ideal Candidate
  • Strong experience with Kajabi automations, Zapier, Mailchimp, and Canva
  • Skilled at documenting processes for non-technical users
  • Track record of implementing multi-step marketing workflows
Deliverables
  • Fully functional, tested workflows
  • Documentation of apps, integrations, and setup
  • Recommendations for future expansion (e.g., SMS, referral campaigns, deeper segmentation)
How to Apply

Please submit your CV with relevant experience, cost estimates, and examples of past workflow automation projects.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Information Technology
Industries
  • Civil Engineering

Lahore, Pakistan


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