Media Planner

Mindshare is an agency of GroupM, the world's largest media investment company, and is part of WPP. We are responsible for one in every three ads you see globally. Mindshare is seeking a Media Planner - Digital. You will be responsible for tasks and client service activities related to an assigned brand/account. You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes, and maintaining media plans.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Business Manager - Digital

3 best things about the job:

1. A competitive yet fun environment that combines excellent media planning with creative media thinking, within the largest media company in the world.
2. Opportunity to learn and create leading work, collaborating with specialist departments who are evolving experts in their fields.
3. Be an expert hybrid planner in both traditional and digital media.

In this role, your goals will be:

In three months:

• Be familiar with cutting-edge proprietary planning tools and able to analyze important data to validate recommendations.
• Gain an understanding of the business category and competitive landscape.
• Work on moderately scaled live campaigns.
• Initiate contact with key media partners and understand their offerings, especially in digital.
• Connect with internal specialists and external stakeholders to integrate solutions.

In six months:

• Understand and apply our proprietary planning framework in key campaigns.
• Manage larger-scale live campaigns.
• Build relationships with key decision-makers within the client portfolio.
• Master flawless media execution in collaboration with various stakeholders.

In 12 months:

• Develop strong category and media/business acumen.
• Identify commercially viable solutions supporting client goals.
• Generate innovative, industry award-worthy business ideas.

What your day-to-day will look like at Mindshare:

• Develop and maintain media plans.
• Assist Senior Media Planners with strategy development.
• Review and update purchase orders within the execution framework.
• Analyze campaigns to ensure efficiency and recommend tactical improvements.
• Engage with media suppliers for upcoming opportunities.
• Prepare and update media reports (post-buys, reconciliation, PIBs, double spotting, SOV Tracker).
• Assist in preparing quarterly, semi-annual, and annual reviews.
• Coordinate with cross-functional teams as part of media management.
• Handle day-to-day client servicing activities.

What you will need:

• BBA degree from a reputable university or equivalent.
• At least 2 years of experience in media, digital, or marketing.
• Strong organizational and numeracy skills.
• Flexibility and ability to work under pressure.
• Proficiency in MS Excel.
• Respect hierarchy and follow proper channels for assignments.
• Excellent personal and organizational management skills.
• Ability to meet multiple deadlines.
• Effective communication skills at all levels, internally and externally, both formally and informally.

More about Mindshare

Founded in Asia in 1997, our values of Speed, Teamwork, and Provocation have guided us for over 20 years. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns globally last year. In Asia Pacific, we have been Campaign Asia's Media Agency Network of the Year every year since 2015 and are also Performance Agency of the Year.

Our 10,000 employees work with top brands to accelerate growth. With 116 offices across 86 countries, we integrate brand and demand, focusing on outcomes and creating innovative solutions. We manage $24bn in billings, making us the largest media agency in GroupM, WPP's Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019).

Learn more and join us at www.mindshareworld.com and follow us on: WeChat ID: Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare; LinkedIn: LinkedIn.com/company/mindshare.

About Pakistan

GroupM Pakistan leads global media investment management in Pakistan, representing WPP agencies like m/SIX, MediaCom, Wavemaker, Xaxis, and Mindshare. With rapid digital growth, including 87 million broadband users and 85 million 3G/4G subscribers, as well as substantial social media penetration, the market offers new opportunities in Ecommerce, Digital Content, Video Planning, Technology, and Data & Analytics. GroupM Pakistan is strategically positioned to develop and grow talent in these areas.