Digital Media Planner

3 days ago


Karachi, Sindh, Pakistan beBee Careers Full time
Key Responsibilities of a Media Planner

A successful Media Planner will be responsible for the following key tasks:

  • Media Planning: Developing and executing media plans that align with campaign objectives and target audience insights.
  • Market Research: Conducting research and analysis on market trends, audience behavior, and competitor strategies.
  • Media Selection: Selecting the most suitable media platforms (digital, TV, radio, print, outdoor, etc.) for campaign execution.
  • Campaign Optimization: Monitoring campaign performance and providing data-driven insights for optimization.

In addition to these core responsibilities, a Media Planner should also stay up-to-date on industry trends, emerging media channels, and technological advancements.


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