Market Research Analyst

3 weeks ago

Lahore, Punjab, Pakistan DWP Group Full time

We are seeking an experienced Market Research Analyst to join our Marketing team. The ideal candidate will be responsible for conducting in-depth research on consumer behaviour, market trends, and dealer insights to support data-driven decision-making. This role requires strong analytical and presentation skills to translate research findings into actionable strategies that align with the company's marketing and business objectives.

Responsibilities:

  • Conduct in-depth consumer research to understand behaviours, preferences, and buying patterns.
  • Proactively identify and interpret emerging consumer trends and market shifts.
  • Design and execute both qualitative and quantitative research studies, ensuring timely reporting of results.
  • Lead and execute Brand Health Tracking (BHT) studies to monitor brand performance.
  • Conduct dealer and Field Sales Manager (FSM) based research to evaluate market dynamics.
  • Develop clear narratives, reports, and presentations to communicate research findings effectively.
  • Assist the Head of Marketing in achieving strategic objectives through data-driven insights.
  • Collaborate with cross-functional teams to strategize and recommend initiatives based on research insights.

Qualifications:

  • MBA in Marketing or a related field.
  • 5–6 years of relevant experience in market research, preferably in consumer goods/electronics.
  • Strong expertise in research methodologies (qualitative & quantitative).
  • Proficiency in data analysis, statistical tools, and visualization software.
  • Excellent report writing, communication, and presentation skills.
  • Strong analytical mindset with the ability to translate data into actionable strategies.
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