Market Research Analyst – MENAP

Overview

JD Title: Market Research Analyst – MENAP (Middle East, North Africa and Pakistan) Region

Responsibilities

• Marketing Content Development & Publications
• Prepare high-quality marketing documents, including industry reports, white papers, newsletters, and thought leadership pieces.
• Contribute to the creation of Insights public market research reports, particularly for the MENAP market.
• Develop compelling and data-driven presentations, infographics, and brochures for internal and external use.
• Ensure research findings are effectively translated into engaging stakeholder materials.
• Support the production of digital content, including website articles, blog posts, and social media insights.

Market Research & Data Analysis

• Conduct in-depth market research to analyse trends, consumer behaviour, and industry developments across the MENA region.
• Gather and interpret data from various sources, including reports, surveys, and economic indicators.
• Perform quantitative and qualitative analysis to support content creation and business strategy.
• Monitor competitor activities and assess their impact on the market landscape.
• Develop engaging data visualizations and insights to enhance marketing materials.

Client Engagement & Business Support

• Assist in preparing client-facing reports, proposals, and presentations.
• Support business development efforts by providing market intelligence and strategic insights.
• Draft and coordinate research proposals in response to client inquiries and RFPs.
• Present findings in a clear and actionable format to both internal teams and clients.
• Participate in internal and external meetings to provide research-driven marketing support.

Regional Scope & Travel Requirements

• Primarily focused on the GCC market, with potential assignments across the Middle East, North Africa & Pakistan (MENAP) region.
• Travel may be required for industry events, client meetings, or on-ground market research.

Qualifications & Experience

General Competencies

• Proactive, detail-oriented, and creative in content development.
• Strong analytical skills with the ability to translate data into engaging publications.
• Quick learner, motivated, and able to work independently.
• High integrity and commitment to Insights core values.
• Strong organizational skills, capable of managing multiple projects simultaneously.
• Ability to meet deadlines in a fast-paced, dynamic environment.
• Excellent communication and storytelling skills.
• Ability to collaborate effectively with teams in a multicultural environment.

Professional Competencies

• Minimum 2 years of experience in market research, content development, or a related field.
• Experience in producing industry reports, publications, and marketing collateral.
• Strong understanding of market research methodologies and data analysis techniques.
• Experience in the retail, real estate, or financial sectors is an advantage.
• Degree in marketing, business, journalism, communications, or a related field preferred.
• Exceptional writing and editing skills for publications and marketing content.
• Ability to create visually engaging PowerPoint presentations.
• Proficiency in MS Excel, including data analysis and visualization.

Other Competencies

• Ability to manage high-pressure situations and accept constructive feedback.
• Strong diplomatic skills for collaborating with key stakeholders and executives.
• Excellent organizational and multitasking abilities.
• Financially aware, with an understanding of market drivers and economic indicators.
• Self-motivated, with a proactive approach to learning and problem-solving.
• Comfortable in a collaborative environment, with the ability to collaborate across departments.
• Ability to handle confidential and sensitive information with discretion.
• Results-driven, with a focus on delivering high-quality marketing content and research insights.

Job Type: Full-time

Location:

• Lahore (Required)

Work Location: In person

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