Head of Digital Marketing

12 hours ago

Karachi, Sindh, Pakistan HR WAYS Full time
Overview

Head of Digital Marketing to lead digital growth initiatives. The ideal candidate will have a proven track record of driving impactful marketing campaigns, scaling online presence, and leading high-performing teams in a fast-paced environment.

Client Company — A USA and Canada based software house, in business for over 4 years with 80+ employees.

Responsibilities
  • Develop and execute comprehensive digital marketing strategies to drive growth, engagement, and brand visibility.
  • Oversee performance marketing, SEO, SEM, social media, email marketing, and content marketing initiatives.
  • Lead digital campaigns across multiple channels, ensuring alignment with business objectives.
  • Analyze data, metrics, and market trends to optimize campaigns and improve ROI.
  • Manage and mentor a team of digital marketers, designers, and content creators.
  • Collaborate with cross-functional teams including sales, product, and creative to ensure cohesive brand messaging.
  • Stay updated with the latest digital marketing trends, tools, and best practices.
  • Manage digital marketing budgets and allocate resources effectively.
Qualifications
  • 7+ years of proven experience in digital marketing with at least 3 years in a leadership role.
  • Strong expertise in SEO, SEM, PPC, social media advertising, email marketing, and analytics platforms.
  • Demonstrated ability to design and scale successful digital marketing campaigns.
  • Excellent leadership, communication, and analytical skills.
  • Experience with marketing automation tools, CRM, and data-driven decision-making.
Location & Work Details

Experience: 7+ years

Location: Block 13D-1 Gulshan-E-Iqbal, Karachi

Work Mode: Full-time Onsite

Work Days: Monday to Friday

Shift: Evening and Night (Evening shift: 3 PM to 12 AM; Night shift: 9 PM to 6 AM)

Benefits

Leave encashment
Quarterly bonus

About HR Ways

HR Ways is an award-winning technical recruitment firm helping software houses and IT product companies internationally and locally to find IT talent. HR Ways is engaged by 300+ employers worldwide, ranging from some of the world's biggest SaaS companies to startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world.


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