Digital Marketing Coordinator

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At Giant Group we have an exciting opportunity for a Digital Marketing Coordinator to join our growing team.

Job Title: Digital Marketing Coordinator

Salary: 100,000 PKR – 120,000 PKR per month depending on experience

Hours: 40hrs, Mon- Fri (10:00am – 7:00pm)

Benefits: Provident fund| Medical cover | Birthday leave | Role related training & paid studies| Buy holidays | Life insurance | Mental health coverage | Referral bonuses | Subsidized parking |Snack Fridays |Long service award | Social events and trips

About us

We believe in a world where businesses can engage and manage global talent without any barriers. Established in 1992, Giant Group is a workforce management platform and solutions provider. Our purpose is to support businesses with compliant and efficient solutions ranging from applicant tracking, supply chain management and screening, through to time management, billing and payroll, and a range of employment options, all on a global basis.

To understand more about Giant Group and our services please browse our website at: www.giantgroup.com

About the role

As the Digital marketing coordinator, you will have an impact on brand visibility, customer engagement, and revenue growth by leveraging online channels to reach and influence target audiences. Therefore, you will be using digital marketing channels to generate brand awareness, customer loyalty and new business. It's not just about executing campaigns; it's about creating experiences that resonate with customers and align with Giant's purpose and mission. The desired outcome of this will be that our target audience think of Giant when they are ready to buy.

Key responsibilities of the role include:

This is a varied role that encompasses lots of functions from creative and design to technical tasks such as SEO or landing page creation. Although you will have core objectives, your role can involve any of the following:

• Social media (LinkedIn & Instagram): Create & design posts, schedule on HubSpot, respond to comments, monitor inboxes, competitors and report on analytics.

• Digital content creation: Image & headers for email campaigns, banners for webinar pages or sponsorships, landing pages, Infographics for customer service, videos for ops and promo and internal flyers.

• Sales collateral: Design roller banners, one pager, booklets, flyers, business cards, slide decks in line with Giant's brand guidelines.

• Competitor marketing research: Monitor competitors' digital marketing and report internally making suggestions for Giant.

• SEO: on page only not technical so ensuring relevant key words are used as meta tags on digital content.

• Manage, execute and report on the following campaigns: Umbrella leavers, Giant Finance new agencies, Giant Finance existing agencies, all services closed lost and refer a friend campaigns.

• Internal Company Requests - PK events or office related tasks, HR support including emails, forms, flyers, certificates.

Your ideal experience & competencies

Ideally you would have a degree in marketing and at least 2 years proven experience in digital marketing roles, preferably within B2B or B2C environments.

You can only excel in this role if you have:

• Strong communication skills: Both written and visual storytelling, with an ability to tailor messaging for different platforms and audiences.

• Analytical thinking: Ability to interpret analytics from social media and campaigns, identify trends, and suggest data-driven improvements.

• Attention to detail: Meticulous in reviewing content, ensuring brand alignment, and optimizing SEO elements.

• Adaptability: Thrives in a fast-paced environment with evolving priorities and technologies.

• Collaboration: Effective working with cross-functional teams including sales, operations, and customer service.

• Enthusiasm: We want you to be excited about marketing, always looking and thinking of new ways to get our message out there.

Employee Benefits

Provident fund

Health insurance

Mental health coverage

Life insurance

Role related studies

Monthly Team Dinner

Parking

Cafeteria and game room for recreation

Birthday leave

Long term service award

Company events and trips

All our posts are subject to pre-employment checks. We are committed to equal opportunities in employment, and we look forward to all applicants, and applicants with a disability, who meet the minimum criteria for the job, and consider them on their abilities. Please note we reserve the right to close this advert early and therefore we encourage you to apply for this position early.

Seniority level

• Seniority levelAssociate

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesIT Services and IT Consulting

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