
Digital Marketing
3 weeks ago
We are looking for a Digital Marketing Specialist to develop, implement, and execute all digital marketing activities, including SEO/SEM, marketing database, email, and social media.
Job SpecificationResponsibilities:
- Lead content marketing efforts for corporate brand promotion.
- Coordinate subsidiary brand executions to align with corporate goals.
- Manage development and execution of content through internal and external agencies, including contract administration and assessment.
- Create and execute content campaigns to drive traffic, engagement, and leads for sales and customer retention.
- Collaborate across departments to develop an effective content marketing strategy and editorial plan within budget.
- Maintain a brand publisher mindset to create audience-focused content and optimize the path to conversion, enhancing brand equity.
- Ensure editorial content meets basic SEO standards, is well-structured, and aligns with brand identity and tone through editorial governance.
- Develop and manage an annual editorial calendar and organize workflows.
- Manage digital content channels and social media platforms, including email and newsletters.
- Apply best practices on social media channels and select content strategies accordingly.
- Regularly measure, analyze, and optimize content performance.
- Manage creative resources, including designers, writers, and agencies, to meet deadlines efficiently.
Location: Information Technology and Services - Lahore, Pakistan
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