Digital Marketing

4 weeks ago

Lahore, Punjab, Pakistan 381 Tech Full time

We are looking for a Digital Marketing Specialist to develop, implement, and execute all digital marketing activities, including SEO/SEM, marketing database, email, and social media.

Job Specification

Responsibilities:

  1. Lead content marketing efforts for corporate brand promotion.
  2. Coordinate subsidiary brand executions to align with corporate goals.
  3. Manage development and execution of content through internal and external agencies, including contract administration and assessment.
  4. Create and execute content campaigns to drive traffic, engagement, and leads for sales and customer retention.
  5. Collaborate across departments to develop an effective content marketing strategy and editorial plan within budget.
  6. Maintain a brand publisher mindset to create audience-focused content and optimize the path to conversion, enhancing brand equity.
  7. Ensure editorial content meets basic SEO standards, is well-structured, and aligns with brand identity and tone through editorial governance.
  8. Develop and manage an annual editorial calendar and organize workflows.
  9. Manage digital content channels and social media platforms, including email and newsletters.
  10. Apply best practices on social media channels and select content strategies accordingly.
  11. Regularly measure, analyze, and optimize content performance.
  12. Manage creative resources, including designers, writers, and agencies, to meet deadlines efficiently.

Location: Information Technology and Services - Lahore, Pakistan

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