Assistant Manager Research Pakistan, Islamabad

4 weeks ago

Islamabad, Islamabad, Pakistan Groupm Pakistan Full time

EssenceMediacom is an agency of GroupM, the world's largest media investment company and part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Assistant Manager Media Research to join us. In this role, you will need to understand the business needs of internal stakeholders, solve their problems by using data, and also be highly analytical and able to translate data into business insights.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Senior Manager Knowledge & Insights

3 best things about the job:
  1. Good learning ground for energetic employees who want to expand media industry knowledge.
  2. Young and like-minded colleagues working with each other.
  3. Always learning innovative and interesting things in industries.
In this role, your goals will be:In three months:
  • Knowledge of media and its related content.
  • Have an understanding of the requirements and portfolio of clients.
In six months:
  • You will be working with data tools to provide strategic solutions.
  • You will have started to build relationships with the key decision-makers within the current pipeline.
In 12 months:
  • You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals.
  • Good communication relationship with internal stakeholders.
What your day job looks like at EssenceMediacom:
  • Generate monthly reports with accuracy and on time.
  • Identify, analyze, and interpret media trends or patterns.
  • Responsible for consolidating all media investment and GRPs data.
  • Acquire data from secondary data sources and maintain databases/data systems.
  • Perform post-analysis of categories and provide valuable insights.
  • Work closely with vendor partners on data delivery and usage.
What you'll bring:
  • Must be skillful in Microsoft Office (Excel, PowerPoint, and Outlook).
  • Good with numbers and capable of transforming raw data into information.
  • Strong professional acumen, critical thinking, and problem-solving skills.
  • Experience using Kantar Infosys is a plus.
  • Strong work ethic with the ability to take initiative and to work independently and within a team.
  • Excellent time management skills with the ability to multi-task in high-pressure situations.
Minimum qualifications:
  • Candidate must possess at least a bachelor's university degree in Business Administration, Statistics, Marketing, or Finance.
  • Minimum 1 year of experience in media/marketing research and analytics.
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