Senior Marketing Insights Manager

10 hours ago


Karachi, Sindh, Pakistan beBee Careers Full time

The Senior Marketing Insights Manager plays a critical role in driving the company's understanding of consumer behavior, market trends, and competitive dynamics. This role is pivotal in informing strategic decisions, enhancing product development, and optimizing marketing strategies to better meet consumer needs and preferences.

This position involves translating business strategy into actionable insights led marketing and commercial plans for outcomes, while championing a digital-first, social-first approach to brand world building and consumer engagement.

Key responsibilities include:

  • Driving global end-to-end brand social-first activation performance measurement and optimization across Brand Say (BS) and Others Say/Influencer Marketing (OS/IM) initiatives.
  • Collaborating within the BU and global B&W Insights teams to yield measurable improvements in brand superiority, equity, media, digital marketing, pricing and demand creation.

Requirements:

  • At least 7 years of experience in consumer insights. Candidates with experience in both client (FMCGs) and research side are preferred.
  • Extensive experience in data led insights, social media marketing, digital analytics, and commerce, with a proven track record of driving measurable results.


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