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8 hours ago
Job Title: Market Insights Specialist
">">- Support the development of strategic plans for brands and create roadmaps for growth.
- Analyze monthly brand health KPIs, including Household Panel, Brand Health Tracking, and Retail Audit data.
- Lead consumer research initiatives across various regions and collaborate with sales and marketing teams to produce internal management reports.
- Stay updated on new market research trends and initiatives by collaborating with agencies.
- Negotiate cost and quality terms with research agencies for all consumer-related activities.
- Transform consumer insights into actionable business outcomes by collaborating with stakeholders across the organization.
- Identify whitespace opportunities and portfolio shaping for the tea category using various research methods.
- Develop strategies and tactics to increase market penetration in priority regions and among target consumers.
- Find growth and expansion opportunities based on consumer and market analysis.
Requirements:
- Minimum Bachelor's degree completed
- 2-3 years of experience in market research - Agency or Brand
- Open to traveling on short notice
- Consumer Research
- Analytical Thinking
- Strategic Thinking
- Communication
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