Digital Marketing Specialist

Company Description

Coco Curls is committed to creating the best products for all curly, wavy, and textured hair types, while providing transparent and scientific information about our ingredients and processes. Our products cater to all curl types and textures, fostering a community that embraces inclusive and transformative hair experiences. We aim to eliminate cultural biases and support social change to ensure everyone can celebrate their natural hair without conforming to non-inclusive standards.

Job Description

• Conceptualizing and creating a wide variety of creative content for our social media platforms, including Instagram, Twitter, Facebook, Pinterest, TikTok, and Facebook groups
• Managing and overseeing social media content across all social media platforms, including Instagram, Twitter, Facebook, Pinterest, TikTok, and Facebook groups
• Developing and executing short-term and long-term creative strategies for social media
• Capitalizing on popular trends and brainstorming ideas to attract the target audience
• Developing and managing our social media aesthetic
• Creating interactive posts and stories to engage with the audience and increase engagement
• Setting up, managing, and monitoring the day-to-day performance of campaigns across multiple channels
• Generating user content on a daily and weekly basis
• Managing content creation, including our content program as well as user-generated content, from planning and scripting to execution
• Working closely with the Design team to come up with creative and fresh ideas on a daily basis
• Building strategic relationships and partnering with influencers, agencies, and other key players in the industry
• Using UTMs and other tracking metrics to track all campaigns
• Collaborating with colleagues from across departments to ensure branding is consistent
• Ensuring that the brand remains recognizable, up-to-date, and exciting to customers across all social media platforms
• Handling product launch campaigns (including schedules, announcements, mood boards, product photography, outreach, and PR) and ensuring everything happens on schedule
• Measuring and reporting all marketing campaigns, sales data, ROI, and KPIs
• Creating detailed written reports and verbal presentations for senior executives
• Planning monthly advertisement campaigns, including creatives, videos, ad copies, captions, and more
• Planning and executing monthly in-house creator calendars
• Working closely with our Facebook and Google Ads Agency to create advertisements and write ad copies that are aligned with our brand voice
• Handling sale campaigns from planning to execution
• Managing photo and video shoots, including storyboards, mood boards, shortlisting of agencies/videographers and locations, direction of the shoot, execution, and overseeing editing
• Shaping and communicating our vision and mission
• Managing and promoting the public perception of the brand
• Handling any other creative-related projects and tasks that may come up

Qualifications

• Social Media Marketing, Social Media Optimization (SMO), and Content Strategy skills
• Strong Communication and Public Relations skills
• Proficiency in managing various social media platforms
• Excellent written and verbal communication skills
• Ability to analyze social media metrics and adjust strategies accordingly
• Bachelor's degree in Marketing, Communications, or a related field
• 3+ years of work experience at a relevant position
• Experience in creating engaging content for diverse audiences

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Personal Care Product Manufacturing

Specialist Digital Products & Services Development (Proactive Pipeline)

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