Senior Digital Marketing Executive

4 weeks ago

Karachi, Sindh, Pakistan Code Avenue Full time

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Direct message the job poster from Code Avenue

We are looking for a creative and driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning and executing digital marketing campaigns, optimizing content across various platforms, and ensuring strong online presence to support business growth. This role also involves presales engagement and app store optimization (ASO).

Key Responsibilities:

  • Plan and execute digital marketing campaigns across SEO/SEM, email marketing, social media, and display advertising.
  • Manage and optimize content across various digital channels, ensuring consistency with the company's brand and voice.
  • Conduct market research and competitive analysis to identify new growth opportunities and trends.
  • Monitor, analyze, and report on campaign performance using tools such as Google Analytics, SEMrush, etc., and recommend improvements.
  • Collaborate with internal teams (design, content, product) to create engaging content and marketing materials.
  • Develop strategies to drive website traffic and improve user engagement and conversion rates.
  • Stay current with the latest digital marketing trends, algorithm updates, and industry tools.
  • Participate in presales activities, including preparing pitch decks, proposals, case studies, and assisting in client acquisition.
  • Execute and optimize App Store Optimization (ASO) strategies to improve visibility and downloads across app stores (Google Play, Apple App Store).

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field.
  • Proven experience (2+ years) in digital marketing, SEO/SEM, and social media management.
  • Familiarity with digital marketing tools such as Google Ads, Meta Business Suite, Google Analytics, Mailchimp, etc.
  • Strong understanding of ASO tools and techniques.
  • Experience working in presales or client-facing roles is a plus.
  • Excellent communication, analytical, and project management skills.
  • Ability to work both independently and collaboratively in a fast-paced environment.

Preferred Skills:

  • Certification in Digital Marketing, Google Ads, or HubSpot is a plus.
  • Basic understanding of HTML, CSS, or CMS platforms (like WordPress) is a bonus.
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesIT Services and IT Consulting

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