Search Engine Optimization Specialist

3 weeks ago

Lahore, Punjab, Pakistan Inteliqo Full time

Direct message the job poster from Inteliqo

Department: Marketing / Digital Marketing

Reports To: Digital Marketing Manager / Head of Marketing

Compensation: 150,000pkr-180,000pkr

Job Summary:

We are seeking a data-driven and creative **SEO Specialist** to join our growing digital marketing team. You will be responsible for optimizing our web presence to increase organic traffic, improve search engine rankings, and enhance the overall visibility of our brand online. The ideal candidate will have hands-on experience with SEO tools, strategies, and best practices, and a passion for delivering measurable results.

Key Responsibilities:

  • Develop and execute on-page and off-page SEO strategies to improve organic search rankings and website traffic.
  • Conduct comprehensive keyword research and competitive analysis.
  • Optimize website content, meta tags, URLs, and internal linking structure.
  • Collaborate with content teams to create SEO-optimized content.
  • Monitor and analyze SEO performance metrics using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
  • Conduct regular technical SEO audits and work with developers to implement fixes.
  • Build and manage backlinks through ethical link-building strategies.
  • Stay up-to-date with search engine algorithm changes and SEO trends.
  • Prepare and present SEO performance reports and actionable insights.

Requirements:

  • 2+ years of proven experience in SEO, preferably in a digital marketing agency or eCommerce environment.
  • Proficiency in SEO tools: Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.
  • Strong understanding of search engine algorithms and ranking factors.
  • Familiarity with HTML, CSS, CMS platforms (e.g., WordPress), and basic web development principles.
  • Excellent written and verbal communication skills.
  • Ability to work independently and manage multiple projects simultaneously.

Preferred Qualifications:

  • Experience with local SEO and international SEO.
  • Understanding of content marketing, PPC, and social media as they relate to SEO.
  • Google Analytics and/or SEO-related certifications.
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing
  • IndustriesIT Services and IT Consulting and Outsourcing and Offshoring Consulting

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