Brand Engagement

Unilever is currently hiring for Demand Generation Lead GAL
Function: Marketing
Work Level: WL1
Reports to: Demand Creation Lead Skin Care and GAL and Premium Formats Lead
Scope: Pakistan
Location: Karachi, Pakistan.
Terms & Conditions: Full-time

ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don't believe in the 'one size fits all' approach and instead we will equip you with the tools you need to shape your own future.

CATEGORY INTRODUCTION:

Pakistan's Beauty and Wellbeing is a €225m business and commands the market leadership position in Hair Care. It operates with 6 strong brands (Lifebuoy, Sunsilk, Glow & Lovely, Dove, Ponds and TRESemmé), 4 of which are power brands for Unilever globally. The business today is supported by one of the most technologically advanced and efficient B&W flagship factories in the PTAB region. With its large consumer base and strong market position, B&W Pakistan is the biggest market in PTAB region and holds clear strategic importance for the region.

ABOUT THE BRAND:
Glow and Lovely is part of the core//focus brands for B&W. A strong brand with deep rooted heritage in functional superiority of tone management. It plays across the three sub categories of skincare namely facial moisturizer, facial cleansing and hand & body.

JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about brand building, innovation, and creating consumer impact within skin care business, then this role is just for you

WHAT WILL YOUR MAIN RESPONSIBILITES BE

• End to end demand generation responsibilities will lie with this individual with direct reporting to Skincare business lead

• Drive brand penetration, market share and business growth by owning and influencing 6Ps of marketing

• Lead the cross-functional project team and successfully land the innovations in the market

• Deploy digital first media strategy to drive business growth on super premium toddler nutrition portfolio

• Develop an in-depth understanding of the consumers and market

• Stakeholders: CSP, BD, Finance, Supply Chain, R&D, Media Agency, Medical Marketing. Lead the Cross-Functional team for delivery of projects

• Campaign Management & communications

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• A minimum Bachelor's degree is required

• At least 3-4 years in core marketing is required. Candidates who have expereince in similar category /business will have a plus

• Experienced with managing agencies

• A demonstrated history of leveraging social first demand creation strategies to achieve significant and measurable outcomes.

• Demonstrate a comprehensive understanding of consumer needs and the ability to develop strategies that position the brand as a leader across multiple formats, segments and need spaces

Skills

• Core aspects underpinning all skills: Rigor, Business Acumen, Analytical Thinking, Creativity, Empathy, and Obsession with brands & consumers. Sense of Aesthetics

• Embrace a high growth mindset with a strong love for consumers, shoppers, and customers.

• Knowledgeable in end-to-end marketing management, able to understand the big picture but also comfortable with details and managing operations.

• Amiable but assertive in establishing the importance of the portfolio, rallying cross-functional stakeholders to a cause/legacy in the making. Utilize a data-driven approach to make the journey objective for all involved.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Unilever behaviours:

• Care deeply

• Focus on what counts

• Stay three steps ahead

• Deliver with excellence

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.