Brand Strategy Director

1 week ago


Karachi, Sindh, Pakistan beBeeMarketing Full time 15,000,000 - 20,000,000
Job Overview

As a Marketing and Brand Building Manager, you will be responsible for ensuring that our product line and services resonate with current and potential customers. You will uncover client insights and deliver innovative marketing campaigns by continuously monitoring marketing trends and keeping an eye on competitive products.

Key Responsibilities:
  • Analyze the market positioning of our brand and gather targeted consumer insights to inform effective marketing strategies.
  • Develop comprehensive strategies aligned with our company's vision, mission, and goals to drive business growth.
  • Translate brand strategies into actionable brand plans, positioning, and go-to-market initiatives.
  • Lead creative development to attract and engage the target audience with our brand.
  • Coordinate budgeting and present financial plans for approval.
  • Ensure result-oriented efforts to secure sponsorships and partnerships for events.
  • Monitor market trends, conduct research on consumer markets, and analyze competitors' activities to identify opportunities and key issues.
  • Collaborate with Business Development to enhance brand building activities and drive revenue growth.
  • Work closely with Centre Managers and Business Partners to implement branding initiatives across the organization.
  • Oversee marketing activities across franchisees to ensure consistency with product line strategy.
  • Measure and report campaign performance against established goals (ROI and KPIs).
  • Maintain confidentiality of organizational information and adhere to data protection policies.

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