Senior Brand Manager NP Beverages

6 days ago

Lahore, Punjab, Pakistan Nestlé Full time

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Responsibilities
  1. Responsible for ensuring the brand remains recognizable, up-to-date, and exciting to customers. Must have the passion and resilience to delight target consumers and build a strong brand by generating robust topline and bottom-line results. Continuously seek to improve methods and promote aligned ways of working to drive brand innovation and performance. Responsible for translating brand elements into plans and go-to-market strategies.
  2. Drive business targets both topline and bottom-line. Lead creative development to motivate the target audience to take action.
  3. Execute brand activities by coordinating with supply chain and category development teams to ensure product availability and consumer demand.
  4. Understand the in-store environment, contribute to category strategy, and influence pricing and promotional strategies. Propose SKUs for key channels and customers.
  5. Partner with communication agencies to ensure all brand communications enhance the company's image as a trusted NHW leader.
  6. Plan and lead weekly sales-driven activities, measure and report campaign performance, and assess ROI and KPIs.
  7. Act as a brand custodian, leading from the front in internal and external meetings.
  8. Participate actively in customer acquisition efforts in alignment with Nestlé Professional sales team.
  9. Lead innovation and renovation initiatives, ensuring sustainability goals are met.
  10. Supervise advertising, product design, and other marketing efforts to maintain branding consistency.
Qualifications
  • At least 6 years of cross-functional experience in the value chain and project management, gained through brand management and innovation projects. Experience in targeting audiences and devising effective campaigns.
  • Ability to think strategically and manage market spends effectively.
  • Proven experience as a Brand Manager or Assistant Brand Manager, with skills in developing brand and marketing strategies and stakeholder communication.
  • Excellent knowledge of the beverage category.
  • Prior exposure to the Out of Home industry is an advantage.
  • Leadership skills within cross-functional teams.
  • Courage and problem-solving abilities, questioning the status quo.
  • Strong understanding of the marketing mix.
  • Analytical skills paired with creativity.
  • Data-driven mindset and comfort with numbers.
Additional Details
  • Seniority level: Associate
  • Employment type: Full-time
  • Industry: Food and Beverage Services
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