Creative Brand Communications Specialist

1 week ago

Lahore, Punjab, Pakistan beBeeCommunications Full time 800,000 - 1,200,000

As a key member of our team, you will be responsible for developing and maintaining a consistent brand voice across all communication materials. This includes designing and implementing a comprehensive marketing and communications strategy, producing high-quality content such as press releases, articles, blog posts, newsletters, social media content, and impact reports.

Job Responsibilities
  • Content Strategy & Creation:
    • Develop compelling narratives to enhance brand visibility and drive engagement with target audiences and employees.
    • Design and implement impactful campaigns to support the organization's overall growth and success.
    • Produce high-quality content that aligns with the brand's messaging and resonates with its audience.
    • Manage and expand the organization's social media presence to foster community engagement and meaningful interactions.
    • Organize and execute events that showcase the brand and its products to target audiences.
  • Brand Management & Communications:
    • Define and enhance brand positioning by collaborating with key stakeholders to build brand equity.
    • Support communication initiatives by contributing to the creation of brochures, presentations, and newsletters.
    • Establish and maintain strong communication channels for both internal and external audiences.
    • Collaborate with the Business Development team to integrate marketing and promotional strategies.
    • Develop internal communication plans to keep teams informed, motivated, and aligned with organizational objectives.
    • Lead media outreach efforts and craft press releases to highlight company achievements and updates.
  • Data Analysis & Reporting:
    • Monitor marketing and communication metrics to assess campaign performance.
    • Analyze data to inform future communication strategies and continuously improve effectiveness.
    • Generate detailed reports to evaluate the impact of communication initiatives.
    Requirements
    • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
    • 5+ years of relevant experience in communications, marketing, or related roles, with strong copywriting expertise (preferably in the food and beverage sector).
    • Proven experience managing social media platforms (Facebook, Instagram, Twitter, etc.) and executing digital campaigns.
    • Strong writing and editing skills with the ability to craft engaging, audience-specific content.
    • Background in brand management and marketing communications.
    • Familiarity with SEO principles and web publishing tools.
    • Strategic thinker with the ability to work independently and collaboratively.
    • Capable of managing multiple priorities under tight deadlines.
    • Passionate about social impact and comfortable in fast-paced startup environments.

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