
YouTube Ads Growth Specialist
4 weeks ago
2 days ago Be among the first 25 applicants
Direct message the job poster from HG Marketing
Role: YouTube Ads Growth Specialist – Podcast
Position Type: Full-Time
About GHA Marketing
GHA Marketing is a high-performance B2B podcast agency that transforms conversations into growth engines. We work with consultants, agencies, and SaaS companies to create lead-generating podcasts—and now we're doubling down on YouTube as a podcast growth platform.
We're hiring a YouTube Ads Growth Specialist with one clear mandate: scale views, subscribers, and brand presence for podcast YouTube channels through strategic video advertising.
The Mission
This is not a passive media buying role. You're here to grow podcast channels with intelligent, data-backed video advertising—from high-retention episode clips to engaging trailers that convert cold viewers into subscribers. You'll be the driving force behind turning podcast content into consistent channel growth.
Core Responsibilities
- Plan, launch, and optimize YouTube Ads (In-Stream, In-Feed, Shorts) aimed at growing subscribers, increasing views, and boosting overall channel authority.
- Partner with our podcast editors to craft short, compelling trailers from full episodes specifically designed for paid acquisition.
- Conduct channel audits and audience research to inform targeting and creative strategy.
- Set up and manage tracking systems (Google Ads, GTM, GA4) for CPV, SAC (subscriber acquisition cost), watch time per dollar, and CTR.
- Collaborate with our creative, strategy, and analytics teams to align campaign execution with podcast publishing calendars.
- Generate detailed weekly reports with actionable recommendations based on performance trends.
Required Experience
- Proven experience running YouTube Ads focused on channel growth, not just lead generation or ecommerce. (You will be asked for screenshots).
- Demonstrated success in growing YouTube channels to 10k+ subscribers or generating significant monthly watch time through paid campaigns.
- Strong understanding of YouTube's recommendation engine, audience retention mechanics, and video performance analytics.
- Advanced proficiency with Google Ads, including campaign setup, targeting segmentation, remarketing, and custom conversions.
- Able to brief editors and creatives with precision—what makes a trailer convert vs. just entertain.
- Fluent in English, with excellent communication and analytical reporting skills.
Bonus Skills
- Experience marketing podcasts or creator-driven content.
- Ability to do light edits or adjust clips using tools like Descript, CapCut, or Premiere.
- Familiarity with podcasting platforms, shorts strategy, or full-funnel video ad architecture.
Join HG Marketing Ltd. — Where We Empower Brands Through Podcast Marketing
How to Apply:
Send your resume/portfolio showcasing work to:
Seniority level- Seniority levelMid-Senior level
- Employment typeFull-time
- Job functionMarketing, Public Relations, and Writing/Editing
- IndustriesMarketing Services
Referrals increase your chances of interviewing at HG Marketing by 2x
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